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Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Be curious.

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5 Great Girl-power PR campaigns you may have forgotten

5W PR

Duration: 2002-present. By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Duration: 2012-present. Go Red For Women.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

First off, thank you so much for having me on the blog for a Q&A. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

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Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking. So goes the story of the 2012 Presidential primary, a laugh-a-minute ride that has placed at center-ring the oddly likable yet confusing and confused former Godfather’s Pizza CEO Herman Cain. Guest post by Daniel J.