Look up, don’t look down. Think ‘reputation in the round’
PR in High Definition
JULY 24, 2019
A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Be curious.
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