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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It was a sad story that pretty much went viral. In September 2001, I was working on a credit card launch for a Canadian bank. As an extra bonus, buy a copy of Spin Sucks, Communication and Reputation Management in the Digital Age before March 8th then email your receipt to iboughtspinsucks@armentdietrich.com. Media Relations'

Banking 100
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.