Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Solo PR Pro

DECEMBER 17, 2021

When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold. The creative campaign features actual talking trash delivering litter facts and fun in surprising settings and interviewing notable humans from around the state.

Banking 96

Banking Film Transportation Financial 96

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Technology Corporate 20

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. This also brings indirect costs.

Brand 107

Brand Branding Reputation Corporate 107

Cision

SEPTEMBER 30, 2015

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120