Remove 2001 Remove Consumer Remove Corporate Remove Viral
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more.

Banking 100
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. Who doesn’t want to talk about that?

Energy 120
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52