2001 Brand Reputation Viral 
Polaris
FEBRUARY 16, 2015
It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. In September 2001, I was working on a credit card launch for a Canadian bank. So there was a happy ending … at least for the workers. Media Relations'
Stephen Waddington
AUGUST 27, 2018
My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.
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