2001 Brand International Reputation 
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.
Sword and the Script
JUNE 25, 2019
Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
SEPTEMBER 30, 2015
In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors. Governments and stock exchanges are even requiring CSR reporting.
Stephen Waddington
AUGUST 27, 2018
Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.
Expert insights. Personalized for you.
94 
Let's personalize your content