Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It
Deirdre Breakenridge
APRIL 29, 2019
The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation.
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