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The art of smart thinking in public relations

PR Conversations

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To yes, you guessed it…… AVEs in countries where the large agencies think nobody will notice. We also need to prove that value of what we do and that means getting comfortable with data.

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Say whatever you want?

Survey 377
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. What is Mass Communication?

Ethics 52