The art of smart thinking in public relations
PR Conversations
JULY 24, 2018
When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To yes, you guessed it…… AVEs in countries where the large agencies think nobody will notice. We also need to prove that value of what we do and that means getting comfortable with data.
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