Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

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Agency Trends Marketing Survey 95

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. It’s become the default activity of public communications even around series issues. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. Why Marketing Over Communications? And the list goes on: There’s inbound marketing , not inbound communications.

Industry 52

Industry Web Wikipedia Education 52

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. The outcome?

Education 52

Education Industry Web Wikipedia 52