In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The legal community, and more specifically the in-house effect on law firms bear insight.
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