Waxing UnLyrical

JULY 22, 2013

WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0. Do you have a defining moment? How else are you supposed to take it?

Resources 86

Resources LinkedIn Social Media Google 86

Waxing UnLyrical

AUGUST 25, 2011

After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted. But the thing is, ever since Alltop was created, I wanted WUL to have “confirmation that it kicks ass.&#.

Energy 83

Energy Blogging Social Media Media 83

Waxing UnLyrical

APRIL 2, 2012

It’s been a wonderful four years. And over months of conversation, it became clear to me that this was a place that excited me; not just because of the significantly expanded client base I’d have, but because they were (are) good people. Before you ask, WUL isn’t going anywhere. ” Not me.

Travel 75

Travel Social Media Blogging Media 75

Waxing UnLyrical

JUNE 3, 2013

Even though it’s more than a year old, Maggie McGary ‘s post is a must-read for anyone considering a career in community management. Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community. Happy Monday! Based in the Washington, D.C.,

Community 99

Community Resources Facebook LinkedIn 99

Waxing UnLyrical

DECEMBER 23, 2015

WUL is taking a bit of a holiday break (along with many of you!), In the meantime, I hope you have a blessed holiday season, with a new year that sees your own Rosie the Riveter spirit take over, and make 2016 your best year ever. You see, this is what she looked like. and will be back on January 4, 2016. Happy holidays!

LinkedIn 40

LinkedIn Google Corporate Meeting 40

Waxing UnLyrical

JANUARY 27, 2014

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . Anyone remember what’s happening at the end of this week? Is Guest Blogging Dead?

Film 78

Film Resources Internal International 78

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Has your business attitude changed over the years?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

AUGUST 12, 2013

What Social Media and 20 Year Olds Have in Common. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. Image: pdbreen via Flickr, CC 2.0. Passion, People, and Professionalism.

Resources 89

Resources Social Media Corporate Web 89

Waxing UnLyrical

DECEMBER 19, 2012

I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. To top it off, it’s also my high school’s 25th reunion (boy, am I glad I started getting healthy a year ago!), Image: arindam.ttb via Flickr, CC 2.0. Home is wherever my husband is.

Facebook 77

Facebook LinkedIn Google Corporate 77

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Why: This great refresher from UN Women Watch reminds us how IWD came to be and how it continues to evolve from year to year. What has been your favorite IWD campaign over the years? ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Why: This great refresher from UN Women Watch reminds us how IWD came to be and how it continues to evolve from year to year. What has been your favorite IWD campaign over the years? ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

DECEMBER 6, 2013

When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. Once I “went dark,” I basically became a “normal person” ( just like I did last year when I went in-house for a brief stint, except this time, it was due to a personal situation).

Social Media 97

Social Media Media Community Twitter 97

Waxing UnLyrical

FEBRUARY 29, 2016

Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.”

Viral 40

Viral Google Writing Facebook 40

Waxing UnLyrical

NOVEMBER 18, 2012

But the thing is… I love WUL. Since I left India more than 12 years ago (!) But I still get nostalgic over it and think the lighting of diyas (earthen lamps) at the entrance of one’s home, to guide the Goddess of Prosperity in, is a lovely tradition. The apology. I haven’t been here much lately. I truly am.

Creativity 81

Creativity Travel Google Blogging 81

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Guest Post by J.D. First, the back story.

Community 40

Community Travel Pinterest Mobile 40

Waxing UnLyrical

AUGUST 31, 2012

we decided to give the WUL team a bit of a break. The day there’d be a post about the Manwich here at WUL. I did a Flickr search for Manwich and got over 1,500 results! Ed: seeing as how it’s “holiday week” here in the U.S., He said, “It was practical, funny, informative and useful. Funny+useful=awesome.”

Twitter 61

Twitter Pinterest Case Study Social Media 61

Waxing UnLyrical

JANUARY 19, 2012

If you’re a regular WUL reader, you may have noticed that this blog went dark yesterday. It was our final year and one of our classmates, who had some personal issues, was in danger of being expelled. I used the SOPA Strike plugin to do so (after testing it as well as a couple of others). The last time I went on strike.

Wikipedia 66

Wikipedia Reddit Pinterest Web 66

Waxing UnLyrical

MARCH 16, 2011

If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!), After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me.

Blogging 73

Blogging SEO Facebook Twitter 73

Waxing UnLyrical

MAY 29, 2012

The day there’d be a post about the Manwich here at WUL. I did a Flickr search for Manwich and got over 1,500 results! He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. You knew this day would come. Image: keysi via Flickr, CC 2.0. Maybe a Manwich.

Case Study 80

Case Study Social Media Study Pinterest 80

Waxing UnLyrical

SEPTEMBER 3, 2011

Many years ago, I was diagnosed with endometriosis. Two procedures later, it’s still wreaking havoc on my body; so much so that on Thursday evening (ironically the day I shared how one month of #mybootcamp has gone ), I was doubled over in pain as the irregular bleeding I’ve been dealing with for years was just … weird.

Local 76

Local Blogging Marketing 76

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Proper measurement can take your campaigns to the next level.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JANUARY 11, 2016

Purpose: How People Over Profit Leads to Business Opportunity. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post. How do you practice being of service year round … personally and professionally?

Community 40

Community Case Study Film Sports 40

Waxing UnLyrical

MARCH 10, 2011

Narciso Tovar (a regular WUL contributor) had his head shaved some years ago on Good Morning America to help raise money/awareness for cancer in children. Lauren Lawson , having had meningitis and two spinal taps when she was five years old, then went and built homes for Habitat for Humanity in her junior year of college. (I’m

Community 95

Community Comparison Social Media Fashion 95

Waxing UnLyrical

JANUARY 12, 2015

Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. How Do You Start Over After Building a Successful Blog? Why: If you’re like most of us, there never seems to be enough time in your day… or even year! Image: mario via Flickr, CC 2.0.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. But G&G are G&G. … So.

Marketing 92

Marketing Interviews Film Video 92

Waxing UnLyrical

APRIL 10, 2011

The Year of Me is about us. Today’s his 50th birthday, so please hop on over to his Facebook wall , wish him “happy birthday,&# and help him help some people who need it. Two tools for bloggers , over at Spin Sucks by the erstwhile Gini Dietrich. I don’t really have a theme this week for your Weekly Roundup.

Facebook 63

Facebook SEO Social Media Blogging 63

Waxing UnLyrical

MARCH 22, 2013

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. It’s beautiful.

Brand 109

Brand Branding LinkedIn Facebook 109

Waxing UnLyrical

APRIL 2, 2011

OK, “we&# is technically incorrect, since I’ve been an American citizen for more than three years now, but you know what they say. I’ve connected with people like @arzvi (thanks to Gautam Ghosh ) and @SparklinGuy (with whom I’d connected before, but cricket has renewed that connection) over the last week or so.

Twitter 63

Twitter Social Media Course Media 63

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 19, 2012

But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to. Yes, I’ve been presenting now for a few years, so I love being able to share what I learn with others, and learn from others. That’s how I felt attending the conference this year in San Francisco. He’s a God!)

Conference 97

Conference Twitter Google Internal 97

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Has your business attitude changed over the years?

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

NOVEMBER 25, 2010

It is often characterized – sometimes caricatured – as the only time of year Americans make their annual visit “home.&# And, more often than not, eat too much, drink too much, fight too much, and vow never to do to it again… until they do it all over again the following year. A decade ago Until I moved to the U.S. That’s love.

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

MAY 15, 2018

As far as budgets increasing or decreasing, 51% expected their budgets to remain the same over the coming year. As far as budgets increasing or decreasing, 51% expected their budgets to remain the same over the coming year. Or are we? Let’s Talk Money. The idea of doing less with more is not uncommon to communicators.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JANUARY 9, 2011

For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful. Why: I try not to pimp WGB too much here over at WUL, but the remarkable women who contribute to this blog really do amaze and inspire me almost every day. Why: Steff has recently become a contributor to WUL.

Measurement 42

Measurement Writing Tourism Blogging 42

Waxing UnLyrical

FEBRUARY 23, 2011

Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. RSVP at the bottom of the post; Gini Dietrich is your Chicago champion as well.

Meeting 101

Meeting Facebook Local Groups 101

Waxing UnLyrical

MAY 4, 2015

Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency,” shares Martin Waxman as he explores how you can develop your own academy. However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup.

Community 40

Community Content Marketing Travel Agency 40