Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Today’s revolution is the first true revolution in the PR business since its inception. PR used always to be dependent on traditional media, as well as being dependable.

Print 64

Print Social Media Web Television 64

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In Disney’s case, the moves came amid returning CEO Bob Iger’s struggles with an activist investor. For most corporations, it’s best not to drag out such plans. Also, any written communication will be shared outside the company. Also, any written communication will be shared outside the company.

Employee 182

Employee Viral Twitter Corporate 182

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

Internal 122

Internal International Case Study Analysis 122

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? There are a lot of different uses for AI that have been around a lot longer too.

Employee 133

Employee Software Survey Tools 133

PR Job Coach

NOVEMBER 26, 2020

Long on experience” used to be a badge of honor. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. For many of us it is the pause that perplexes. Ageism is getting old. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Widespread use of the internet didn’t occur until the 1990s. We urged communications professionals to “maintain an open flow of communications once you know the story.”

Handbook 181

Handbook Publicity Newspapers Television 181

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. The other states have specific AP Style abbreviations that differ from those used by the U.S.

Publicity 111

Publicity Writing Guidelines Construction 111

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. But mostly, third-party influence is the domain of expertly managed corporate communications and PR.

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. Today, brand communications is much more of a two-way street. In most cases, scheduled campaigns went out the window.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never conceived as a propaganda tool! We don’t engage in political PR.

Corporate 59

Corporate Advertising Advertising Government 59

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. That is primarily linked with the individual social experience of a PR professional, which is a necessity. PR is not an elitist industry.

Ethics 64

Ethics Social Media Local Corporate 64

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. But it is still you sharing information with your audience, and they know it. Think about it.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . Two different companies in the PR technology space have launched indexes of their own. Those are the top stories in this month’s PR Tech Sum ….

Corporate 78

Corporate Reputation Case Study Employee 78

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. Thomson, a respected consultant, author and media contributor, makes the unarguable case for the centrality of reputation for business leaders: a good image only benefits, a bad one only damages.

Reputation 98

Reputation Public Affairs Case Study Internal 98

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. As communicators, our team wasn’t just fighting a pandemic, we were waging a war — a war on misinformation.

Ethics 162

Ethics Social Media Education Resources 162

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. This is only likely to increase as communications, marketing, and insights become more and more intertwined.

Data 148

Data Crisis Corporate Crisis Management 148

ImPRessions - Crenshaw Communications

MAY 8, 2018

In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. In honor of Mother’s Day, we celebrate how some of mom’s classic guidance makes for sound PR advice. “Always use sunscreen.”

Corporate 195

Corporate Training Reputation Media Training 195

Shift Communications

MAY 26, 2022

Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. But this is no time to get skittish in PR and Communications.

Employee 88

Employee Case Study Corporate Trends 88

Maxim Behar

MARCH 13, 2024

What are the most valuable skills for a PR expert against this transformation of the PR office? One of a PR expert’s most cherished skills and qualities today is a quick reaction, the ability to assume responsibility very quickly! That goes for any regular communication, not just for crisis management.

Corporate 59

Corporate Social Media Writing Training 59

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be a) Many community newspapers going away and hopefully still being available in some kind of online format. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Agility PR Solutions

MARCH 8, 2020

Although most corporate leaders and crisis PR pros use words like “disaster,” “panic” and “ruin” to describe their crisis ordeals, new research from Edinburgh-based crisis communications and PR firm The Reputation People offers another word you should consider associating with your experience—“opportunity.”

Crisis 78

Crisis Brand Branding Crisis Communications 78

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients.

Leadership 156

Leadership Corporate Energy Government 156