Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Loss of reputation is a big risk for any brand. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Successful PR plans work to convey messages and stories that are – at least to a degree – ownable by the company or brand in question.

Strategy 220

Strategy Measurement Advertising Advertising 220

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

JUNE 3, 2014

Sometimes an issue will stir up on a different platform or without the use of hashtags and you may not always be the first to hear about it. Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Reputation Us

APRIL 22, 2020

“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.”. Building a Bridge Through Relationships.

Publicity 97

Publicity Reputation Internal International 97

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In most cases when a company is faced with a crisis they often mess up the initial response.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Trends 0

NewsWhip

APRIL 14, 2021

But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward. So we have our brand values, but I think that they manifest in the work that we do in very different ways. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Great question.

Brand 105

Brand Branding Reputation Corporate 105

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . Once mapped and maintained, a monitoring framework can prevent future surprises. .

Brand 78

Brand Branding Groups Data 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 27, 2023

Where are the differences between using communication to develop situational awareness in a group of people (without “changing the nature of the discussion”) or trying to influence their communicative behaviour by focusing on how to “correct or enlarge the interpretation”)?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Prevent Crisis.

Company 73

Company Media Crisis Insurance 73

Offleash

APRIL 29, 2020

We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.

Healthcare 52

Healthcare Small Business Resources Data 52

Mark My Words

MAY 3, 2022

And can savvy PR and comms strategies prevent a further fall? Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”.

Film 60

Film Advertising Advertising Consumer 60

Critical Mention

MARCH 27, 2019

Businesses that appeal to wider audiences but also cater to specific niches need to learn how to use email effectively if they want to stay top of mind. As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The market fluctuates rapidly, as do the words they use in searches.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

JUNE 7, 2022

While dealmakers always have a logical thesis and cool buzzwords like “unlocking value” the thing they overwhelmingly underestimate is culture. SEOs want links and PR is the function that can legitimately earn high-value backlinks. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Internal International Pitching 85

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. This data can then be used to fine-tune future campaigns and improve messaging and influencer strategies.

Media 75

Media Radio Newspapers Print 75

Rock the Status Quo

NOVEMBER 8, 2015

used with permission). I have a big mouth and am not afraid to use it, but try to only complain when truly frustrated. It’s part of our relationship with the public and where the majority of crisis management takes place. How can we use OUR OWN customer service experiences to help clients? Which type are you?

Social Media 100

Social Media Media Customer Service Resources 100

Mindful Marketing

APRIL 10, 2021

Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands. The suit is this example is analogous to the stock.

Financial 65

Financial Banking Retail Sports 65

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Cision

SEPTEMBER 30, 2015

Of course, causality is harder to demonstrate, but a study that used close votes on CSR proposals found evidence that companies that adopt socially responsible practices benefit over those that do not. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

DECEMBER 30, 2019

PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. They are all issues that will occupy us all in 2020. Demonstrating value and the talent paradox 2. The issue lies in the inability of PR to achieve its value. We’ve lost some battles but won others. Happy New Year.

Government 103

Government Education Print Ethics 103

NewsWhip

MARCH 31, 2021

We know that news probably does get even more viewership because it goes viral on social and it gets shared that way, people aren’t typing those URLs, but when it comes to that overall value of content, we can start to measure those things, right? ” And that allows you to start thinking about what is the value of this content?

Advertising 131

Advertising Advertising Data Reputation 131

Melissa Agnes

OCTOBER 23, 2014

If you give them something of value (brand new product, full refund, etc.), These letters work a lot in practice, but use your best judgment – ask whether you or your company would be perceived as a bully or a victim. Accordingly, “cleanup costs” using this approach are often very high.

How To 100

How To Crisis Management Policies Engineering 100

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. We don’t mean a return to the five-pound Sunday New York Times, but digital-only media properties are finding value in also having a high-quality physical presence. A comedy out of crisis communications.

Banking 60

Banking Marketing Wireless Advertising 60

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Stephen Waddington

JUNE 21, 2018

Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It’s a useful PR tool.

Social Media 73

Social Media Print Study Advertising 73

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Interview subjects believe an ongoing exploration of the subject remains useful to them, especially in regards to: key (formal and informal) roles held by Italian women in PR. By Enrica Orecchia.

Interviews 40

Interviews Enterprise Corporate Internal 40