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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?

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Social media crisis management: How to handle negative feedback and protect your brand

Agility PR Solutions

Think of all your favorite brands like H&M, United Airlines, Burger King, and Starbucks, which have undergone massive social media […] The post Social media crisis management: How to handle negative feedback and protect your brand appeared first on Agility PR Solutions.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. Late Sunday, a United passenger who refused to voluntarily give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror of other passengers.

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The Growing Power of the Hispanic Market

PRSay

This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “ Multicultural Economy Report ,” the $1.5 In return, U.S.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. Even seven months later, some 30% of consumers said they would not fly on United. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.

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The Role of Social Media in Crisis Management

The Proactive Report

Think United Airlines recent crisis. And since the definition of a stakeholder is someone who can have an impact on your business, in the age of cell phones with cameras, that could be anybody. Without the rapid transmission of the videos taken by other passengers it would not have been such a huge public debacle.}.

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Top 10 Marketing & Communications Posts of 2017

Cision

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. 2017 was quite a year for marketing and PR professionals.