NewsWhip

JANUARY 27, 2020

million engagements to stories covering the movement, Oscar noms themselves and final results, 2016 still holds the record for most engagements to content about #OscarsSoWhite. Engagements to #OscarsSoWhite content in 2016. But since its first recorded use in 2015, which year actually drew the most criticism? .

Film 88

Film Media Television Journalism 88

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Techniques For Effective Business Communications. The heck with big data, analytics and science.

Storytelling 60

Storytelling Big Data Analytics Data 60

Sword and the Script

DECEMBER 20, 2022

“Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MAY 31, 2017

Maybe 10 seconds? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. If you had to guess, how long is the average person’s attention span? Five minutes? One minute? None of the above.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study. The C-Suite views the top marketer as a publicly facing agent of trust. Statistics about content marketing. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. Master Storytelling– Lisa Gerber, Founder, Big Leap Creative. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). I’ve added two of my own that are included at the bottom of this post and rounded up a whole bunch of other predictions posts too. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. A good number of predictions struck me as highly probable in 2019. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. The Marketing AI Institute was created and is powered by PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

The Hoffman Agency

MAY 1, 2017

This blog is cross-posted from Ishmael’s Corner. Beyond looking at the numbers like top-line revenue and year-to-year growth, they also take a qualitative dive into each agency. In 2016, U.S. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S.

Industry 28

Industry Storytelling Agency SEO 28

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ZudePR

DECEMBER 30, 2016

Here are my top 10. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. I’ve read some corking books this year. Sign Up Now. #1: I wasn’t getting quite enough done.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

DECEMBER 5, 2017

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. It’s the golden age of podcasts. This Old Marketing. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The top trend in media right now is the evolution of the multimedia journalist. Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The top trend in media right now is the evolution of the multimedia journalist. Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40