Agility PR Solutions

MAY 31, 2023

Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities.

Agency 162

Agency Publicity 162

Agility PR Solutions

JUNE 21, 2023

They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. In public relations and marketing, client case studies are a powerful tool.

Case Study 159

Case Study Study Writing Education 159

Agility PR Solutions

MARCH 25, 2024

New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand.

Brand 103

Brand Branding B2B Community 103

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 98

Marketing Advertising Advertising Agency 98

Agility PR Solutions

JANUARY 22, 2024

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly suffer a delay of 15 days or more in payments.

Agency 98

Agency Survey Advertising Advertising 98

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 115

Agency Analysis Web Marketing 115

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Agility PR Solutions

DECEMBER 17, 2023

The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. Organizations must create a culture of development […] The post How to reduce and manage employee turnover in your comms agency appeared first on Agility PR Solutions.

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Employee Agency How To Marketing 108

Agility PR Solutions

OCTOBER 18, 2023

Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda.

Agency 112

Agency Industry Publicity Communications 112

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 156

Agency How To Consumer Tools 156

Agility PR Solutions

OCTOBER 8, 2023

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing agencies.

Agency 112

Agency Study Report Communications 112

Agility PR Solutions

MARCH 15, 2023

It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client accounts.

Internal 157

Internal International Agency Publicity 157

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions.

Tools 172

Tools Agency Communications Crisis Communications 172

Agility PR Solutions

AUGUST 6, 2023

The PR industry is constantly evolving. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move. In fact, a whopping 63 percent of PR agencies have now […] The post 3 evolving PR strategies that will dominate the digital age appeared first on Agility PR Solutions.

Strategy 147

Strategy Digital PR Technology Agency 147

Agility PR Solutions

OCTOBER 31, 2022

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

Agency 156

Agency Industry Publicity Brand 156

ImPRessions - Crenshaw Communications

APRIL 13, 2023

However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. It was refreshing and exciting and definitely influenced my decision to join the agency. The problem is simple. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 98

SEO Agency B2B Technology 98

Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

How To 103

How To Media Interviews Pitching 103

Agility PR Solutions

NOVEMBER 2, 2021

Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US.

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Survey Agency Report Marketing 194

Agility PR Solutions

SEPTEMBER 10, 2023

Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex.

Media Relations 108

Media Relations Agency Media Technology 108

Presspage

APRIL 11, 2024

If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Just as the founders had hoped, there was strong demand for a solution like Presspage.

Enterprise 117

Enterprise Automotive Company Airlines 117

Agility PR Solutions

SEPTEMBER 20, 2022

The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.

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Study Agency Examples Report 155

Agility PR Solutions

SEPTEMBER 11, 2023

The firm’s new playbook, The Ultimate […] The post How comms firms can navigate the surge of in-house marketing agencies appeared first on Agility PR Solutions.

Agency 108

Agency Marketing Advertising Advertising 108

Agility PR Solutions

DECEMBER 18, 2022

Good work matters, especially when an agency is making money. But when things turn sour and the bottom line at an agency is red, no one is safe because the fastest way to cut losses is to trim the staff and reducing salaries is the fastest method of doing so. In many cases, it’s the […].

Agency 148

Agency Publicity 148

Flack's Revenge

JANUARY 25, 2023

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact.

Case Study 156

Case Study YouTube Measurement Interviews 156

Agility PR Solutions

OCTOBER 9, 2023

How you would answer the question above if it was asked of you could determine your status at public relations agencies—which statistics show is short-lived no matter how you answer it.

Agency 103

Agency Journalism Publicity 103

Agility PR Solutions

NOVEMBER 9, 2022

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions.

Agency 148

Agency Publicity Crisis Brand 148

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Agility PR Solutions

NOVEMBER 13, 2023

2023 has been one of those “best of times, worst of times” periods for PR. But many comms firms have struggled […] The post A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black appeared first on Agility PR Solutions.

Agency 108

Agency Media Relations Media Publicity 108

Agility PR Solutions

APRIL 25, 2023

And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?

Content Marketing 148

Content Marketing Marketing Technology Writing 148

Agility PR Solutions

JULY 25, 2021

As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand noticed can look like a daunting task if you don’t have a clear […].

Agency 189

Agency Brand Branding Marketing 189

Agility PR Solutions

SEPTEMBER 18, 2023

If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team.

Writing 108

Writing Agency Marketing Publicity 108

Agility PR Solutions

DECEMBER 7, 2023

As is customary, some year-in-review articles began appearing last month, along with forecasts of what we might expect in what’s sure to be a transformative 2024. […] The post ICYMI: Bulldog’s top 10 posts in November offer year-end overview of agency performance, and a look ahead at PR’s use of AI in 2024 appeared first on Agility PR Solutions. (..)

Agency 108

Agency Publicity 108

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 112

B2B Technology Marketing Storytelling 112

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 103

B2B Marketing Survey Agency 103

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. One of the biggest errors a PR person can make is timing their pitches badly. Solution: Read the room. An irate reporter could also reach out directly to a higher-up in your organization (or the client in the case of an agency team).

Pitching 240

Pitching How To Report Radio 240

Agility PR Solutions

OCTOBER 26, 2021

Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective in the results-focused world of media relations.

Media 162

Media Agency Media Relations Company 162