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Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels.

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PR Advice For Recent PR Grads

ImPRessions - Crenshaw Communications

To the class of 2020, congratulations! This summer may look different for both well established PR pros and new grads. Here are a few ideas for recent grads or career-changers who want to prepare for a future PR career. Here are a few ideas for recent grads or career-changers who want to prepare for a future PR career.

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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future. Virtual events don’t mean you can’t network. Virtual events don’t mean you can’t network. But at least we’re not conference organizers! There’s good news here, however.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. PR professionals should encourage clients to offer diverse voices — or risk journalists looking elsewhere for sources. PR professionals can learn from this new generation of journalists.

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5 Ways We Can Better Engage Journalists

PRSay

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. We will still do the work of conceiving the story angle, preparing follow-up responses, etc.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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3 Things Triathlons Taught Me About Running My PR Business

PRSay

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I started my PR firm in 1992. I had to learn all these skills while I serviced my clients. More than 20 years after I started my business, I decided to incorporate exercise into my life.

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