ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

AUGUST 18, 2020

Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? I think it’s rare that PR people lie.

Ethics 99

Ethics Communications Survey Public Affairs 99

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

DECEMBER 11, 2015

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Regardless, creativity is a big part of PR today. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Ethical Voices

JULY 31, 2023

I also consider myself a storyteller at heart. I would’ve wanted to be part of the program and get this special item at this special prize, but the client specifically wanted to enroll community members with low income, because of this whole equity approach. This is what I love doing, telling stories. It sounded lovely.

Ethics 72

Ethics Communications Community Education 72

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

JUNE 5, 2018

As in, we held the chats, but didn’t get to post the recaps because, well, #life. So now you get not one, not two, but THREE chat recaps below. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Be consistent.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Beyond PR

NOVEMBER 29, 2016

This is not unlike trying to explain PR in 2016. First off, it is a running joke in PR that no one outside of PR understands exactly what we do. Second, PR exists in a weird juxtaposition between what is old and what is new. Storytelling for example, finds it roots in cave paintings and the earliest form of communication.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. Entertainment gets the ratings, but we haven’t learned anything.

Storytelling 60

Storytelling Film Interviews Policies 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

OCTOBER 17, 2014

My main focus: how to get more ink for our clients (and how we’d get ink for future clients). Ink, and the quality and quantity of it, is at core of most of the problems I’m trying to solve, and the core of every good PR practice. With two teams, I get to work on both consumer and high-tech B2B accounts. To your clients.

Agency 146

Agency Pitching Training Meeting 146

prTini

FEBRUARY 17, 2015

So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. I’ve mentioned before that Death to the Stock Photo is one of my team’s favorite tools , so I asked co-founder Allie Lehman to share some of her tips to help PR pros broaden their design skills.

Storytelling 28

Storytelling Pinterest Creativity Tools 28

Solo PR Pro

MAY 21, 2019

Culture starts every step of the way, before you get people in the door. You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Hardage goes by the motto, “Hire tough.

Leadership 55

Leadership Employee Airlines Construction 55

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The study notes “when they do try to connect with the senders, 36% say they can’t get answers to simple questions, and 35% feel that services typically are impersonal.”.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time.

B2B 114

B2B Marketing Survey Software 114

PR Job Coach

NOVEMBER 26, 2020

Ageism is getting old. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MAY 26, 2020

Some 72% of professionals believe the political landscape has made their jobs harder. The top PR challenges have shifted. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Media bias and PR ethics. Top tactics in PR and comms. That is, yes.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Understanding why agencies get fired is just as important as why they get hired.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. It’s getting tougher and tougher to cut through all of the noise online. Indeed, my own predictions are at the very bottom.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

NOVEMBER 13, 2018

The study found that people are unwilling to believe information they see and read. Some marketing and PR pros, like Beth Monaghan ( @bamonaghan ), were ahead of this curve. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. Here’s How They Did It.

Brand 69

Brand Branding Sports Consumer 69

PRSay

AUGUST 14, 2019

You get thrown into the deep end and you learn a lot from it. So, for us to get any customer of any size to work with us again the next year, they need to have gotten value from what we’ve provided them. There is no single switch that you can flip that has everybody hearing the same thing at the same time and believing it.

Internal 66

Internal International Conference Public Affairs 66

PR 20/20

FEBRUARY 6, 2020

Christopher Penn ( @cspenn ) is instrumental to the progress of data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” Marketing Over Coffee.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

NOVEMBER 10, 2015

Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience. The social media organism is gaining strength and ubiquity, and it’s important to study how social media as a whole is building and reshaping itself so we can get the most out of it’s channels in the future.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. 1) PR software market estimated at $4 billion. 4) “State of PR” survey by Muck Rack. Here we go…. Here we go….

Software 100

Software Reddit Marketing Survey 100

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? Want to get on the show? Learn from business pros and owners just like you. Social Pros Podcast. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 23, 2016

Now that Jason’s Minnesota PRSA presidency is in full swing , we wanted to share with MaccaPR readers some of Jason’s tips, goals and insights as he leads our state’s PR Society: 1. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. First Sergeants are the sort of people that get things done. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

There are now five PR people for every working journalist. This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. In fact 44 percent of all respondents say they believe the press makes up stories about the president.

Journalism 209

Journalism Radio Local Study 209