Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Flack's Revenge

MARCH 13, 2023

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry.

Blogging 350

Blogging Industry Publicity Media 350

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Here’s why earned speaking opportunities are an important PR program element. PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News , Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.”

Publicity 212

Publicity Corporate Employee Sports 212

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. The PR Week. Each episode features a PR pro from a known agency. On the Media. The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. It lets PR people plan, strategize and execute campaigns with precision.

B2B 156

B2B How To Privacy Retail 156

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents.

Pitching 243

Pitching SEO Storytelling Resources 243

ImPRessions - Crenshaw Communications

MARCH 11, 2021

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s the worst-kept secret in most PR firms. . What is an editorial calendar? Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Flack's Revenge

APRIL 13, 2023

PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. Let us say a very material event happened (ahem). Public companies, like the fictional Waystar Royco must promptly release news that is material to investors, meaning could move the stock price.

YouTube 177

YouTube Writing Blogging Company 177

Agility PR Solutions

JANUARY 8, 2024

Early in July 2023, I wrote an article on this website regarding news events that provided free important PR lessons in the first half of the year. Here are my choices for the second half of last year.

Internal 105

Internal International Report Media 105

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. When news breaks, you rush to Twitter to join the conversation.

Privacy 308

Privacy Conference Advertising Advertising 308

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Sometimes, they try to nicely break the news beforehand due things out of their control, such as other “breaking news,” they’re sick or are dealing with a family emergency, etc.

How To 98

How To Transportation Travel Conference 98

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 102

Meeting Media Journalism Interviews 102

Ronn Torossian

APRIL 8, 2021

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. When these situations happen, companies also have to face another aspect of the crisis – rumors, fake news, and cyber attacks.

Crisis 195

Crisis Publicity Company Communications 195

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334

Agility PR Solutions

SEPTEMBER 27, 2023

It’s 2023, and more online events are happening than ever. If you want to host an online event where you can share news, updates, or exciting company details with journalists and reporters, a virtual press conference might be the right way to go. Press conferences are no exception.

Conference 114

Conference Report Company Brand 114

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. Check out these 10 newsletters every PR pro should read.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” An effective PR firm, one that’s genuinely worth its weight in gold (or billable hours!) , should be adept at building a robust PR plan independent of a set marketing template.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

But PR professionals shouldn’t be so quick to dismiss it! It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Highlight ‘events’ in real time. Host a Q&A.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. PR News Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Virtual events don’t mean you can’t network.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Medianet Australia

FEBRUARY 21, 2024

If you've been following the news this week you would have seen Brad Banducci, CEO at Woolworths, making headlines as he announced his retirement following an eventful interview with Four Corners reporter Angus Grigg. In this article, we will be exploring what Banducci did wrong in his interview and seeing what PR can learn from it.

Interviews 94

Interviews Report Media Training 94

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. But established news outlets still hold immense power. These insights form the foundation for our infographic – a must-see for any PR pro! That’s where traditional media comes in.

Media 102

Media Radio Print Newspapers 102

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Current events and timely coverage. Google News is useful to understand timely coverage of what news outlets are publishing. Evergreen content. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Here’s why earned speaking opportunities are an important PR program element. PR opportunities. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

MARCH 9, 2023

Today, many virtual and in-person events take place internationally, ranging from women-only conferences and protests to gift giving and social media appreciation posts. As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories.

Internal 195

Internal International Brand Branding 195

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. It’s rewarding to be able to share the news of the day to a national audience. What advice do you have for PR people that want to pitch you?

Automotive 92

Automotive Meeting Report Journalism 92

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . If you work in PR, chances are you have a firm grip on the relevant U.S. Today, many U.S.

Internal 323

Internal International How To Media 323

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. A press release is an official statement or proclamation announcing news that provides relevant information to the media. What is a Press Release?

Examples 62

Examples Product Launch Data Report 62