ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And it’s true that many PR firms have reprioritized their service offerings.

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The Resolution Blog

SEPTEMBER 8, 2022

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. The post How to turn a PR coverage book into a ‘social impact report’ ? appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

MARCH 22, 2021

The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […].

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PR Fuel

MARCH 23, 2024

Read More The post Maximizing Media Coverage: How Digital PR Services Can Boost Your Visibility appeared first on eReleases. You launch a groundbreaking product, secure a dream partnership, or smash a company goal. But amidst the constant social media churn, your exciting news.

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The Resolution Blog

APRIL 30, 2020

For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! The post How to monitor & report on PR coverage for free (or with a very small budget) appeared first on PR Resolution — by CoverageBook. However times are uncertain and budgets need […].

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Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The thing is, it’s not easy at all.

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Prowly

SEPTEMBER 22, 2020

In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. The post 6 Powerful PR Tips for Startups to Get Coverage appeared first on Prowly Magazine.

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Axia PR

APRIL 24, 2023

Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.

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Axia PR

APRIL 24, 2023

Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.

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Media Corporate Media Relations Communications 118

Agility PR Solutions

NOVEMBER 29, 2022

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. The post Strategies for generating media coverage with PR campaigns appeared first on Agility PR Solutions.

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Prowly

FEBRUARY 2, 2021

At some point, every PR professional has struggled to find interesting angles and create newsworthy stories. The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine.

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Axia PR

APRIL 24, 2023

Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.

Media 104

Media Corporate Media Relations Communications 104

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

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The Resolution Blog

DECEMBER 2, 2020

More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […].

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Agility PR Solutions

NOVEMBER 18, 2020

In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a number of practical applications that can improve your business or […].

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Agility PR Solutions

JULY 18, 2021

Getting coverage for your brand is not easy. But how do you use those coverages once your team has gained it through earned media? From sharing your brands coverage on your company’s newsroom, featuring it in your monthly newsletters […].

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The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

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ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Beyond generating brand visibility, what do you want your PR coverage to communicate? But it’s often simply because the company is unprepared for the opportunity.

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The Resolution Blog

JANUARY 24, 2020

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […].

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Agility PR Solutions

APRIL 12, 2020

As the COVID-19 pandemic continues to wreak havoc on global business, PR pros are hungry for timely best practices about getting their clients covered in the media. A new research project from broadcast PR firm D S Simon Media offers important insights that help PR keep track of what the broadcast media is open to […].

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Agility PR Solutions

MAY 11, 2021

At the heart of PR is effective communication and dialogue with both sides. The post 3 top PR strategies for the most effective media coverage appeared first on Agility PR Solutions. That includes companies gaining more exposure to audiences through using various topics that the audience might find interesting.

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Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

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Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Axia PR

FEBRUARY 27, 2023

10 additional PR strategies and tactics you should add to your PR program When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.

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Axia PR

NOVEMBER 21, 2023

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage. Tune in to learn more!

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Media How To Pitching 71

Agility PR Solutions

OCTOBER 7, 2020

The post Journalists speak out on 2020’s impact on media—and how PR can build coverage inroads appeared first on Agility PR Solutions. According to new research from veteran comms agency MediaSource, 80 percent of journalists predicted that COVID-19 will be the […].

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Muck Rack

MAY 20, 2020

Journalists share how COVID-19 has changed news media coverage at PR Daily Summit

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5W PR

NOVEMBER 12, 2018

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience. A lot of companies make the mistake of thinking of press coverage at last stage. Create noise.

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Axia PR

SEPTEMBER 28, 2022

When seeking earned media coverage, show PR agencies why journalists will take interest in your story. Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. However, it’s not always as simple as buying guaranteed news media coverage.

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Business Wire

AUGUST 9, 2017

And yet, survey after survey continues to show that it is editorial coverage, the work our PR clients do, that is building trusted relationships between organizations and their key audiences.

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The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. I have three easy steps to help you and you’ll be a PR analyst before you know it. Shares of your coverage aren’t just great for awareness.

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Axia PR

SEPTEMBER 12, 2023

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies. Tune in to learn more!

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The Resolution Blog

MAY 12, 2017

Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? Click throughs to your brand or client website from your coverage can have an amazing impact on the business and that impact is beyond just the awareness raised in the article. Nice and easy!

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ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. Can PR teams “earn” backlinks?

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Muck Rack

FEBRUARY 27, 2020

3 PR pitch examples that resulted in media coverage

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The Resolution Blog

JANUARY 27, 2016

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Join Stella Bayles from coveragebook.com on Thursday, Feb 11th, to find out how to prove true business impact from your PR coverage. Thursday February 11th, 2016: 4pm GMT, 11am EST, 8am PT.

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Victorious PR

JULY 25, 2022

How to Use Your PR Coverage to Scale Your Startup. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. Just imagine what PR can do for your startup business.

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