Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Journalists already have to juggle and master information management – especially when you consider that many are receiving over 100 pitches a day. Watch word counts.

Pitching 53

Pitching Media Media Relations Writing 53

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Increase SEO Rankings. Target Audience.

Writing 60

Writing SEO Local Advertising 60

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Presspage

JANUARY 17, 2018

The company recently offered information such as, “ On the soccer pitch and in the classroom, feminism flourishes in ruralIndia ,” and “ With new Microsoft breakthroughs, general purpose quantum computingmoves closer to reality.” subheads or deck heads) matter to SEO in ways both obvious and obscure.

SEO 60

SEO Engineering Mobile Pitching 60

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Search marketing and SEO statistics. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . Pressing Questions on SEO ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. Improve your SEO. Your goal when pitching should be to bring value to the reader. It’s important to always strive to bring value and communicate effectively to readers and the journalists you’re pitching.

Publicity 100

Publicity Marketing Pitching Google 100

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 167

Technology Publicity Software Pitching 167

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. The pitches I’ve received are all highly automated.

Software 131

Software Pitching Analysis Community 131

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them. How long can something last when it doesn’t evolve?

Writing 92

Writing How To Print Corporate 92

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. The final option was to start building high quality links by writing useful content that interested others. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch.

How To 62

How To SEO Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Crafting a persuasive pitch When reaching out to editors or guide curators, write a compelling pitch that explains why the product is an excellent fit for their guide.

How To 78

How To Retail Pitching SEO 78

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch.

How To 62

How To Google SEO Pitching 62

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It seems many of you appreciate it too.

Blogging 153

Blogging B2B Software SEO 153

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

PR Fuel

JUNE 24, 2021

Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. When writing press releases, you need to: State the objective in a clear, concise way. Write in the inverted pyramid style. A Stronger Pitch.

Company 61

Company SEO Writing Engineering 61

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. That takes time, and you may spend more time on it than you did writing the press release. You can write the press release and submit it through a media distribution company.

Media 105

Media SEO Newspapers Pitching 105

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62