Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. PR and Media Relations Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Your marketing team will own the PR activities.”

Software 133

Software Pitching Analysis Community 133

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them. How long can something last when it doesn’t evolve?

Writing 100

Writing How To Print Corporate 100

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news?

Pitching 40

Pitching Media Relations Media Big Data 40

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Landis PR

MAY 1, 2023

While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Fortunately, numerous resources are available to help you write an excellent prompt. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

How To 279

How To Media Pitching Creativity 279

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

Pitching 60

Pitching SEO Media Relations Report 60

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. What’s happening?

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. one pitch”) to more of an outreach tool.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. traditional PR pitching) 34% said paid services (e.g. According to the survey, the average blog post is 1,269 words.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

AUGUST 3, 2021

Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. This is a progression of a feature the company announced last month, where its software reviews your pitch and suggest reporters. Cison has not named a replacement at the time of this writing.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I keep getting pitches with unsolicited "embargoes" and I find it so odd. Be responsive to inquiries.

Company 99

Company Survey Pitching Report 99

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. 4) Pitch your content for a roundup. I’d also encourage you to think beyond influencers.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. Journalists receive up to 50 pitches per day, so having a unique press release that shows you researched the journalist, publication and previous topics they have covered is essential to giving you a shot at getting your news published. And remember, a journalist liking your pitch is just the first step.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities. Image bookmarking.

How To 60

How To SEO Mobile Google 60

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

How To 68

How To Media Pitching Creativity 68

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. What does length have to do with results?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. The organization switched from Cision according to the write-up.

Software 119

Software Case Study Advertising Advertising 119

PR in High Definition

JULY 24, 2019

Think ‘more than media’. Plucking out media relations and assigning a PR agency to ‘generate coverage’ is just like eating some cake filling, with no cake. Thinking ‘media relations only’ is very limited and it lacks the ambition to fulfil the real potential and broaden the picture. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. But in doing my homework I was struck by the disconnect between the number of cars women purchase and the media dedicated to this pursuit. Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Automotive Media Journalism 74