PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Finally, we’ll overview some top companies that use AI to accelerate content marketing performance, so you can start testing tools out on your own. But it gets better fast. It may not be perfect.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

MAY 8, 2019

Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

JANUARY 11, 2017

There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement.

Measurement 50

Measurement Media Analytics Analysis 50

Beyond PR

JUNE 20, 2018

With this in mind, let’s look at a few action steps you can take to make sure your marketing doesn’t fall prey to your audience’s inattentional blindness. These Smart Content providers do the work for you, making sure that your website stays fresh and attention-grabbing for your clients. Show them you were listening.

How To 40

How To Marketing Web Course 40

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian.

Ethics 52

Ethics Publicity Data Agency 52

PR Conversations

SEPTEMBER 22, 2015

Précis about having a second post on Italian women in PR. One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. patience; and.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

APRIL 2, 2019

You can estimate the cost of a case, but legal work takes twists and turns that are unexpected and make a case more expensive. To use a double negative, you can’t not hire a lawyer when you need one, right? You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” It’s the CFO.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

DECEMBER 13, 2010

I’m going to be one of what I suspect will be at least 100 people singing Christmas carols and holiday songs as folks wend their way home after work. I’m sure at least some of us are going to be tweeting the fun, so follow #metrocarols if you can’t make it/are not in the area. Repair work? Station closures?

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

AUGUST 25, 2010

.&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. I use BusyCal which is like iCal but on steroids. coming up.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. And perhaps one of them has a list you want to get on.

How To 64

How To Twitter Facebook Writing 64

Sword and the Script

AUGUST 3, 2021

NEXIS NEWSWIRE DCS FROM NEXIS SOLUTIONS ON VIMEO. Automated social media accounts, particularly bots, can muck up your social listening efforts. The effect can make it seem like one trend is more important than the other but Talkwalker has introduced a feature to weed these accounts out. PR tech mentions. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Stuart Bruce

SEPTEMBER 16, 2017

However, my decision to choose Amazon paid off in a big way just three days later when Microsoft and Amazon announced a partnership to use Cortana on Alexa and vice-versa. I had to change a setting to turn off smart Wi-Fi on my mobile, but the app helpfully prompted me to do that. I haven’t and won’t.

Google 111

Google Corporate Local Privacy 111

Maxim Behar

MARCH 7, 2021

They seemed strict and focused on their plates. It turned out at that very moment, we had not only started one long and incredibly interesting conversation, but a deep-rooted friendship. As a consequence, there is only one possibility for businesses in order to survive, and it is called full publicity.

Print 52

Print Agency Ethics Meeting 52

Beyond PR

AUGUST 12, 2016

But that doesn’t mean if you share your content, they’ll automatically read it. The right content starts with understanding who makes up your audience. Then, do your homework and listen to their current conversations using media monitoring tools. First thing’s first: make it shareable! What’s the best format?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. This is another step along its way to becoming a one-stop-shop for PR and earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

DECEMBER 2, 2010

But the ones who are good, are really really good. Despite the fact that the application process was clearly outlined on our website (and anywhere else the job descriptions were posted), I can’t tell you how many emails and resumes I received directly from applicants. Walk the talk. I kid you not.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Rules of engagement This is an easy one.

Twitter 82

Twitter Resources Conference Facebook 82

Maxim Behar

NOVEMBER 19, 2020

Host: With both, we seem to be stumbling in managing, but we must say that there is a direct connection between them, because it turns out to be misleading information or wrong actions by people can be detrimental to them. Host: There was one such speaker, but he somehow surprisingly disappeared. Even two - "complete failure".

Government 52

Government Measurement Pharmaceuticals System 52

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. Make sure the C-Suite sees and understands the contribution your team makes every day.

Marketing 167

Marketing Employee Content Marketing Training 167