Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.

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Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

JUNE 21, 2021

I’m an autos and business reporter for The Detroit News. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. I later went home to report out a story about the end of The Vindicator.

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I think readers really appreciate a multifaceted story with some subtlety rather than something one-dimensional, and it’s also more interesting for me as the reporter!

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Automotive Report Meeting Radio 84

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. You report the facts. The initial press release offers only the basics, while the reporting fleshes out a story with real context, both pro and con.

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Writing Journalism Pitching Guidelines 294

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. There is no other newspaper like The New York Times. Email pitches with discretion.

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Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. I have been in journalism for 22 years, starting first as a reporter in general news, then as an editor for 15 years in general news, then back to reporter once again. Have a good angle.

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Meeting Report Chemicals Media 77

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Start Small.

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Pitching Newspapers Writing Local 120

Sword and the Script

OCTOBER 24, 2023

Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. then a reporter may not see you as an obvious story source. If you pitch something to a reporter and they bite?

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Pitching Newspapers Report Local 127

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 190

Communications Sports Journalism Fashion 190

Burrelles Fresh Ideas

APRIL 2, 2024

Interestingly, MRI-Simmons reports that while more than 80% of 100+ national magazines have lower readership than they did 10 years ago, nearly 90% of those magazines have maintained or increased readership over the past two years. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 102

Media Radio Print Newspapers 102

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

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Reddit Software B2B Technology 174

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again. His/her audience is your target.

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Media Relations Media SEO Newspapers 107

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you?

Transportation 91

Transportation Meeting Report Media 91

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. Not to generalize, but one of the many things I learned during that experience is that reporters often have similar personalities and ways of processing information. Here are 4 Ways You Can Think Like a Reporter and Create More PR Wins: 1.

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Report Newspapers Pitching Writing 52

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard. Newsletters gain clout.

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Media Relations Trends Media Newspapers 195

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. I’ve noted each of these.

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Meeting Report Automotive Media 75

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. Trend #2: Big-time news is increasingly reported from one of three cities. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. After all, reporters are human, too. Newspapers are struggling. Will it last?

Journalism 195

Journalism Trends Industry Newspapers 195

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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Pitching Radio Newspapers Print 150

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media. Regional publications are two months out.

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Publicity Pitching Television Newspapers 246

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. If a story topic interests me, I expect I will report and write a better story. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. I was a reporter for Automotive News Canada in Toronto. I started before that as a reporter and editor for my college newspaper and interned at Bloomberg News, where I got my first taste of automotive reporting.

Automotive 52

Automotive Meeting Report Media 52

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” The pitch received amazing feedbacks and some placements. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch. What elements or characteristics do you look for in a story?

Automotive 55

Automotive Meeting Report Media 55

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. Do you work with Baby Boomers? It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication? Finish this sentence: If I am not reporting, I am … Doing a crossword! Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

FEBRUARY 6, 2023

Being one of the first to report on Elon Musk’s strategy of using government subsidies and support to build is business empire. I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. I am very fortunate.

Automotive 75

Automotive Technology Meeting Transportation 75

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to tell stories about everything.

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Report Fashion Pitching Journalism 68

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees. Trade stories are foundational.

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B2B Company SMB Automotive 319

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. What advice do you have for PR people that want to pitch you? Know your industry.

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Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. I have an obligation as a journalist to report the news, but I get to decide to do it with some grace and empathy.

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Journalism Meeting Newspapers Automotive 79

HMA Public Relations

SEPTEMBER 21, 2020

Today's feature comes from Ellen O'brien, a reporter and photographer with Jewish News. Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Learn more about her and the types of pitches she is accepting by clicking the link. Happy #MediaMonday!

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Newspapers Local Pitching Report 98