Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I think readers really appreciate a multifaceted story with some subtlety rather than something one-dimensional, and it’s also more interesting for me as the reporter!

Automotive 84

Automotive Report Meeting Radio 84

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard. Newsletters gain clout.

Media Relations 196

Media Relations Trends Media Newspapers 196

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. I have been in journalism for 22 years, starting first as a reporter in general news, then as an editor for 15 years in general news, then back to reporter once again. Have a good angle.

Meeting 77

Meeting Report Chemicals Media 77

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 99

Transportation Meeting Newspapers Media 99

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Bianchi Biz Blog

FEBRUARY 6, 2023

Being one of the first to report on Elon Musk’s strategy of using government subsidies and support to build is business empire. I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Stay on point.

Automotive 75

Automotive Technology Meeting Transportation 75

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you?

Transportation 91

Transportation Meeting Report Media 91

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” The pitch received amazing feedbacks and some placements. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. If a story topic interests me, I expect I will report and write a better story. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. I was a reporter for Automotive News Canada in Toronto. I started before that as a reporter and editor for my college newspaper and interned at Bloomberg News, where I got my first taste of automotive reporting.

Automotive 52

Automotive Meeting Report Media 52

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to tell stories about everything.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. I have an obligation as a journalist to report the news, but I get to decide to do it with some grace and empathy.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication? Finish this sentence: If I am not reporting, I am … Doing a crossword! Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch. What elements or characteristics do you look for in a story?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. Finish this sentence: If I am not reporting, I am … Editing. Use people.

Meeting 92

Meeting Engineering Journalism Media 92

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. We also advise against lengthy voicemails – or any voicemails unless you already have a relationship with a reporter. Keep all pitches under two paragraphs.

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Media Relations Media Pitching Product Launch 195

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. What advice do you have for PR people that want to pitch you? Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 73

Meeting Newspapers Agriculture Media 73

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

Pitching 60

Pitching Newspapers Writing Social Media 60

Bianchi Biz Blog

AUGUST 21, 2023

It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

JANUARY 17, 2023

The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Resources: newsroom , company blog , Bulldog Reporter , news search. The company also acquired Bulldog Reporter , which used to be an independent PR trade publication. It’s brilliant.

Technology 93

Technology Software Resources Pitching 93

Bianchi Biz Blog

MARCH 7, 2022

The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

Meeting 81

Meeting Automotive Media Transportation 81

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Finish this sentence: If I am not reporting, I am … … usually in the water, surfing or kiteboarding. What advice do you have for PR people that want to pitch you?

Automotive 85

Automotive Meeting Media Mobile 85

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. I wanted to be a reporter for as long as I can remember.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120