Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. It’s as easy as taking a topic the media has already covered and modifying it a little bit. So never let a published story or television segment get you down that it wasn’t you. So pitch away.

Television 130

Television Radio Pitching Print 130

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. These advantages allow traditional media to do what online media simply cannot. Looking to pitch traditional media outlets?

Content Marketing 120

Content Marketing Marketing Radio Media 120

PR for Anyone

MAY 26, 2022

YOU need to put the sales funnel in place from your media appearance(s). Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. YOU make you famous by having a media appearance. land media attention.

Television 130

Television Print Interviews YouTube 130

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. That has led to the question: Are satellite media tours still possible? Consider the Importance Of B-Roll Footages.

Media 68

Media Travel Radio Interviews 68

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. One is the value of media coverage for building your brand or promoting your business. Try to keep the body of the pitch short and to the point.

Media 78

Media Pitching Print Interviews 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

Media 111

Media Data Local Tools 111

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

Television 120

Television Travel Tourism Pitching 120

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean?

Media 75

Media Radio Newspapers Print 75

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. With PR, you can clearly choose the right media outlet to hone in on your exact target audience. And that means more reach!!

Real Estate 52

Real Estate Publicity Television Radio 52

Prakkypedia

MAY 31, 2015

Have you recently gained some positive media coverage? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. share your media success on your social media channels.

Media 60

Media Television Radio Newspapers 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Because of this, you can’t take the quantity of media coverage at face value. Scope of Media Pickup.

Report 40

Report Media Television Radio 40

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Obviously, it also takes producing really great content and promoting it on social media and other ways. Attracting advertisers at all hinges on building an audience. “It

Advertising 100

Advertising Advertising Television Radio 100

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Business Review and American Executive on the print side.

Media 45

Media Print Pitching Television 45

PR for Anyone

OCTOBER 8, 2020

For television segments, see how that host does an interview. If it’s a print interview, read what they write. You'll get an email every single day with something to do that will help you gain more visibility, get seen as an expert and then help you with how do you exactly pitch the media? Do your homework.

Interviews 100

Interviews Publicity Television Print 100

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Want more insights on the effect of social media on journalism?

Journalism 120

Journalism Trends Local Print 120

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40

Cision

AUGUST 7, 2015

Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Ask for it. And then one day, I found an escape.

Tourism 120

Tourism Television Print Industry 120

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. No amount of media monitoring is going to measure that!“ Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. They don’t.

Measurement 52

Measurement Communications Survey System 52

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” The answer is simple: You hear about trends via third-parties, most often via media. That means knowing which media influences the people you need to reach (Trade? And they’re fantastic sources for media.

Training 46

Training Groups Customer Service Television 46

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do it personally.

Journalism 121

Journalism Conference Internal International 121

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Cision

MAY 12, 2015

The proliferation of owned media. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. When I first got into communications, social media was met with “Oh, so you Facebook all day. The democratization of voice through social. What’s your real job?”

Data 120

Data Nonprofit Instagram Analytics 120

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60