Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 170

Report Pitching Media Survey 170

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Social Media & Community Management. Relationship building takes time. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Now back to you.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. See what kinds of things they’re posting on social media. Comment when relevant.

Television 221

Television Pitching Interviews Radio 221

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. You can determine media needs by: Watching their social media posts to see what they are working on. Get more media pitching knowledge from Smart here.

Pitching 116

Pitching Transportation Report Travel 116

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Understand that reporters are working from home with limited resources. How about you?

Pitching 52

Pitching Training Radio Media Training 52

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Follow the system above.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. I want you to look at TikTok because that is one of the fastest growing social media platforms. See what’s trending and pitch your expertise around that. ” Newsjacking. Who knows.

Trends 246

Trends Television Exercises Pitching 246

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. We pitch the media.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. So It’s www.ChatwithChristina.com and I’ll see you in the media. So that is this week’s free publicity tip.

Pitching 130

Pitching Television Interviews YouTube 130

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. audio social media platforms. There are media groups, PR groups. You can hear what’s happening in the media. What a blessing it was to have had that during Covid. Transcript. Hi everyone.

Publicity 130

Publicity YouTube Video Groups 130

PR for Anyone

OCTOBER 14, 2021

Tell people on social media. It’s up to you to be your own megaphone and tell the world that you’ve gotten this media, but it will help in your lead generation. And there are studies that show that people with media logos actually can charge more money. People love that. There’s all kinds of options.

Tools 130

Tools How To Publicity Interviews 130

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Remember to keep your messaging useful, newsworthy and strategic.

Resources 214

Resources Pitching Television Radio 214

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 206

Skype How To Crisis Pitching 206

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

AUGUST 17, 2020

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.

Media Relations 158

Media Relations Journalism Media Survey 158

PR for Anyone

MARCH 16, 2022

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. They can really get to know you when you put story into video and your social media posts. So, really think about before you post, before you pitch, before you do anything. it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. . But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media.

Training 159

Training Pitching Writing Video 159

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Online and Social Media.

Publicity 225

Publicity Marketing YouTube Video 225

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

PR for Anyone

OCTOBER 20, 2021

The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. PR FOR ANYONE. Anyone can get publicity!

How To 130

How To Video Interviews YouTube 130

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. Make social media job #1. Very visual and social events like a solar eclipse beg to be shared on social media.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. A great example is Excedrin’s recent social hashtag campaign tied to the third and final presidential debate.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

JUNE 23, 2021

It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers. Have you authored any articles, papers or books?

Industry 130

Industry Social Media Google Training 130