Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

Remote PR Jobs

AUGUST 31, 2022

They are busy people and too commonly, executive management's primary point of contact with the PR team is during crisis management. Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. How to Provide.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Social media marketing has matured dramatically over the last 15 years. It’s more constructive to build relationships from the start.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space? One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Always be building relationships .

Privacy 294

Privacy Media Telecommunications Conference 294

PR for Anyone

FEBRUARY 21, 2024

Tips for Managing Stress Information overload and the current state of the world is causing increased stress and anxiety. Dr. Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life.

Exercises 130

Exercises Social Media Television Comparison 130

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 91

Social Media Trends Crisis Management Tools 91

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. Building it to ensure a long-lasting relationship is the real trick. That requires thoughtful attention and a strong sense of how media work. Understand and manage deadlines. Interact on social media.

Media 333

Media Pitching Report B2B 333

5W PR

APRIL 22, 2024

Whether through press releases, engaging with the media, or content creation, PR can show how fintech solutions make financial management easier, highlight their unique advantages, and address any concerns customers may have. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. It’s important to agree on both deliverables (like pieces of content or earned media articles) and outcomes (like greater brand favorability or customer conversion.)

Agency 234

Agency Energy Resources Internal 234

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences. Whether it’s a positive product review or a business profile, earned coverage offers a credibility nearly impossible to achieve through paid media.

Strategy 193

Strategy Reputation Banking Infographics 193

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Senior Account Executives (SAE) have mastered the skills of an AE (Account Executive) and have moved on to managing projects, working with a high degree of independence. Both a project and emerging people manager, the SAE performs day-to-day account work while beginning to oversee others’ work. Excellent time management skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. After all, any major company needs a strong corporate communications function to manage its reputation, especially in a chaotic and unpredictable news environment. Not so Tesla.

Corporate 308

Corporate Communications Reputation Employee 308

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Overall, it’s a good idea to both ensure a consistent flow of positive content and always maintain a solid crisis management plan. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Overall, it’s a good idea to both ensure a consistent flow of positive content and always maintain a solid crisis management plan. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

JANUARY 8, 2024

Public relations is the craft of storytelling and relationship building. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences.

Storytelling 105

Storytelling Media Relations Brand Branding 105

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

But as every agency or in-house PR person knows, there can be bumps in any relationship. Red flags in a client relationship can include unrealistic timelines or expectations for earned media; excessive emails or calls outside of regular work hours, or unusual demands that fall outside the scope of work. Showcase your thinking.

Pitching 156

Pitching Agency Communications Internal 156

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. PR professionals work to cultivate positive relationships between their clients and the public. PR ensures effective communication with these groups to foster positive relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

FEBRUARY 9, 2021

However, not all brand and PR agency relationships are created equal. Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

JUNE 15, 2023

One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. What is earned media?

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches. And needless to say, in-depth knowledge of a business category is foundational to a good relationship and successful PR program.

Writing 170

Writing Pitching Meeting Communications 170

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 157

Agency How To Consumer Tools 157

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 141

Technology Crisis Management Social Media Training 141

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. The shift into management research brought a personal moment of enlightenment at the end of last year. There are very few shared media or communities.

Publicity 122

Publicity Case Study Study Ethics 122