Solo PR Pro

JANUARY 3, 2023

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. 5 Tips for Working with the Media in 2022. Media relations remain an important part of the PR world. One thing that hasn't changed?

Blogging 91

Blogging Small Business Tools Journalism 91

5W PR

SEPTEMBER 11, 2019

In the past, many journalists who left traditional news media migrated into public relations. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. Maintain a Good Brand Image With Positive Media Relations.

How To 105

How To Media Pitching Report 105

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Think Before Reacting.

Publicity 105

Publicity Radio Sports Small Business 105

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” It may be premature to say the news release is dead—particularly for regulated industries—but the idea that you can write it, mass distribute through your email…and expect results is antiquated.

Trends 120

Trends Leadership Small Business Analytics 120

Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

Social Media 131

Social Media Writing Tools Examples 131

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.”

Digg 104

Digg SEO System Reddit 104

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 17, 2015

WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! Next I blamed well intended but misguided small business owners. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). What amazes me is that there has never been a better time for media relations.

Pitching 60

Pitching SEO Media Relations Report 60

Bad Pitch Blog

APRIL 9, 2006

So remember media relations moves faster and more effectively after the ramp up and source filing stages of a strategic media relations campaign. Here’s his pitch: - Subject: Books, small-biz marketing and a general howyadoin''. Brooks was following up on this Profnet lead. I''m a freelancer. I’d love to talk.

Media Relations 40

Media Relations Media Pitching Small Business 40

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. by Frank Strong. Or at least it could have been. .

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. A good place to start is American Public Media’s “The Moth” – true stories told live. Or think about your customers’ stories; has your product helped a struggling small business owner? Learn from the masters.

Storytelling 149

Storytelling Data Insurance Insurance 149

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Critical Mention

SEPTEMBER 19, 2019

The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients. We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”.

Agency 79

Agency Marketing Media SEO 79

Rock the Status Quo

MAY 4, 2015

It’s not a practice exclusive to public relations specialists like it used to be. Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience? If so, it’s one far more focused on content development than media relations.

SEO 100

SEO Pitching Small Business Agency 100

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

DECEMBER 3, 2020

The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 208

Marketing Strategy Communications Publicity 208

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? As companies plan content, many use a calendar. And so do publications. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Garrett Public Relations

OCTOBER 17, 2021

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Solo PR Pro

SEPTEMBER 6, 2022

Even small business owners can benefit from their guidance. You should only put the amount of money that you’re willing to lose and write off entirely into crypto,” he says. But if you’ve got other more important things related to your business or to you personally, you need to take care of that first.”.

Financial 52

Financial Strategy Insurance Insurance 52

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

Garrett Public Relations

DECEMBER 5, 2019

The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Solo PR Pro

JUNE 30, 2015

How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way. So you best come back to earth with the rest of us.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. 5. Make a plan for communicating with the media. Track media coverage and online mentions. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. Even if a piece of business doesn’t work out, thank people for their time and consideration. You also do a ton of media relations-TV work in town. Who are some of your clients? How have you built that reputation?

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100