Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. Click To Tweet 2.

Reddit 176

Reddit Software B2B Technology 176

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Axia PR

SEPTEMBER 29, 2020

Be a better resource for the media. As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Story ideas and submissions are relatively easy to provide to a media outlet.

Newspapers 62

Newspapers Media Print How To 62

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Beyond PR

JULY 18, 2016

With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association. Furthermore, print resonates better with Brazilian audiences. 5 Tips from Our Media Relations Expert in Brazil. counterparts.

Media Relations 40

Media Relations Print Media Newspapers 40

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148

Employee Print Writing Survey 148

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. A reporter is in pursuit of a given story; we coach a client to help tell that story.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. I’m looking for ways we can build, fix or better get the great stuff our reporters do to the people,” says national digital editor Terri Rupar.

Newspapers 120

Newspapers Print Mobile Pitching 120

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Among them, race and ethnicity now is a beat,” reports Christine.

Media Relations 40

Media Relations Media Journalism Print 40

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Owned Media : Channels controlled by the organization (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Now that’s a coverage report,” he would say. I emailed the reporter.”. Most reporters prefer e-mail. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason we created our Meet the Media blog series. Timeliness. I also look for innovation, a strong character and impact.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Solo PR Pro

JULY 5, 2022

at the latest every workday to launch breaking news, post and respond to earnings reports and field security analyst inquiries. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.

How To 90

How To Journalism Radio Newspapers 90

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. New York Times reporter David Carr, who covers the media business (and does it very well, by the way) wrote an interesting piece last week that got me thinking. Do we charge for it?

Journalism 84

Journalism Print Newspapers Advertising 84

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. Finish this sentence: If I am not reporting, I am …. What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. The reporter agreed. Generally, I improved the story,” she said. “I

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. For example, the Men’s Health’s media kit clearly states that the theme for their December coverage is tech and gear. We also heard this idea reflected back in some feedback from an editor at a regional newspaper: . “

Pitching 106

Pitching Viral Data Content Marketing 106

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. We also advise against lengthy voicemails – or any voicemails unless you already have a relationship with a reporter. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

MaccaPR

JULY 8, 2015

I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. What’s the most under-reported business story in Minnesota? Hire people for PR who have served in the media. Here’s one – the economic impact of immigrants.

Interviews 48

Interviews Radio Journalism Newspapers 48

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. I’ve read the report so that you don’t have to. . #1

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. More info here.

Marketing 92

Marketing Local Crisis Management Internal 92

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So a lot of reporting involved. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. Okay, it needs to be media relations still. It’s social.”

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54