Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. But it’s huge. June #measurePR Announcement.

Media Relations 40

Media Relations Measurement Media Analysis 40

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

APRIL 3, 2019

Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency. The CIPR data shows that if you can write well you’ll likely have a job for life.

Writing 84

Writing Survey Government Media Relations 84

Cision

SEPTEMBER 1, 2015

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Measurement focused on outputs instead of outcomes, or efforts simply went unmeasured.

Measurement 120

Measurement Trends Analytics Data 120

Onclusive

OCTOBER 29, 2014

When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx' She’s gonna do that for lil’ ol’ us??),

Journalism 330

Journalism Media Measurement Trends 330

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

APRIL 2, 2024

So why not write a one-minute news release? It measures how easy your message is to read. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. People can read about 200 words a minute. characters.)

Journalism 173

Journalism Writing Measurement Course 173

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 95

Pitching Print Measurement Report 95

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

Onclusive

OCTOBER 7, 2021

We have compiled the most robust author profiles in the industry, which make it easy to really get to know influential authors, the topics they write about, how often they publish, and in which media outlets. To make sure that your messages are sent to verified email addresses, you’ll also need a curated media contact database.

Media 195

Media Pitching Tools Resources 195

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Outlets agree to do all the legwork – writing, design, promote – for a one-time fee. Sponsored content isn’t inexpensive, especially at bigger media outlets.

Writing 86

Writing Journalism Examples Advertising 86

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. To be clear: PR is more than media relations. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Beyond PR

JUNE 28, 2016

New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. It’s time to look beyond ad value. Ad value does not take messaging or sentiment into consideration.

Measurement 73

Measurement Advertising Advertising Agency 73

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Then answer this question in your intro. Explain how the story will benefit the reader.

Pitching 195

Pitching Data Technology Storytelling 195

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

PRSay

JANUARY 11, 2022

Inverting pitch writing, and leading with the value they offer a reporter’s readership, is essential toward securing media coverage. Write and edit your pitch first. Write pitches with only the reporter’s goals and audience in mind. Changing outcomes requires reevaluating the approach that is resulting in these outcomes!

Pitching 193

Pitching Report Media Writing 193

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. So, says Propel, which provides PR software.

Report 108

Report Publicity Marketing Pitching 108

Cision

MAY 26, 2017

I always loved to write. At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. What is the desired outcome?

Analytics 227

Analytics Measurement Pitching Travel 227

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Burrelles Fresh Ideas

JANUARY 30, 2024

When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Cision

APRIL 14, 2017

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy. The Challenge. The growth will come from new deliverables.

Industry 113

Industry Measurement SEO Corporate 113

PRSay

JANUARY 11, 2018

Writers measure copy in words, inches or pages. Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. To find out, you’ll need to determine A.R.T.,

Guidelines 150

Guidelines Survey Google Study 150

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52