article thumbnail

B2B marketers report rising budgets, challenges around lead gen, CX, and data privacy

Agility PR Solutions

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Privacy 147
article thumbnail

New insights around online privacy, personalization, digital marketing and media preferences

Agility PR Solutions

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78
article thumbnail

Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. The implications for marketers The debate over […].

Privacy 78
article thumbnail

Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

article thumbnail

Data disconnect: New study finds 4 privacy disconnects between marketers and consumers

Agility PR Solutions

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […]. This newly […].

Privacy 78
article thumbnail

As privacy concerns increasingly lead to brand disengagement, marketers need solutions

Agility PR Solutions

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 101