Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation.

Google 75

Google Publicity Customer Service Web 75

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If negative reviews are responded to appropriately, they actually have the potential to spin-off into positive results for your business.

Sports 141

Sports Facebook Writing Brand 141

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.

Social Media 88

Social Media Brand Branding Media 88

PR for Anyone

FEBRUARY 21, 2024

Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. During the conversation, Dr. Saltz focuses on the impact of societal changes, the rise of anxiety and depression, and the influence of political and social environments on an individual’s well-being. and many more.

Exercises 130

Exercises Social Media Television Comparison 130

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. If you can gain visibility of PR metrics that cover these four pillars, you’ll be set for success.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. If you can gain visibility of PR metrics that cover these four pillars, you’ll be set for success.

Measurement 195

Measurement Analysis Reputation SEO 195

Remote PR Jobs

SEPTEMBER 25, 2023

We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.” Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. With transformation comes disruption, and it is happening at a rapid pace.

Communications 100

Communications Publicity Employee Reputation 100

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. This info helps you anticipate and respond to your competitors’ actions as well as identify new opportunities for yourself. Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Shift Communications

AUGUST 24, 2018

Managing your time. From compiling briefing documents, media lists and agendas, to researching speaking and award opportunities, your average day is typically booked solid, all while learning new responsibilities and fielding inbound client requests. Using social media professionally. Making deadlines.

Social Media 267

Social Media Agency Media Meeting 267

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 10, 2021

And that’s impacting how companies handle and manage social media marketing in a big way. Now, I realize people have always complained on the internet and social media, but the tenor seems to have shifted lately. People are angry–and it’s coming out sideways on social media.

Social Media 197

Social Media Marketing Media YouTube 197

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Social media platforms. Reputation Management. Reputation management is an essential tool that can help businesses achieve more success. Digital Reviews.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings.

Reputation 221

Reputation How To SEO Guidelines 221

Landis PR

JULY 26, 2021

Monitoring is the essential starting point for reputation management. This may be in social media posts, reviews, comments, online articles, blogs, etc. Sentiment is an indicator of the mention as being positive, neutral or negative. That has the same connotation in our digital communications world of today.

Reputation 111

Reputation Tools SEO Customer Service 111

Prohibition

DECEMBER 22, 2021

Matt Hancock, the then Health Secretary, made the social distancing rules that were in place for the whole nation as part of the COVID-19 pandemic and then decided to not listen to them… A PR nightmare for the COVID comms team we imagine! Hats off to Aldi’s social media team! Well, what a year it has been! Caterpillar Gate .

Crisis 146

Crisis Crisis Management Instagram Social Media 146

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. This negative content will be indexed in Google News and make its way to the web search.

Reputation 140

Reputation Crisis Social Media Google 140

ImPRessions - Crenshaw Communications

JUNE 7, 2018

In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy. This is particularly true when the criticism is questionable.

SEO 227

SEO Privacy Crisis Crisis Management 227

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Publicity 105

Publicity Radio Sports Small Business 105

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand.

Social Media 120

Social Media Crisis Crisis Communications Media 120

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. That’s where online reputation management comes in.

Reputation 62

Reputation Brand Branding SEO 62

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her exploration into ageism began in her mid-50s when she looked in the mirror and realized the societal fear and negativity associated with aging.

Technology 130

Technology Study Social Media Resources 130

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

This caused a storm of negative publicity for the brand, as the timing of the campaign coincided with the height of the conflict between Israel and Palestine. This caused a storm of negative publicity for the brand, as the timing of the campaign coincided with the height of the conflict between Israel and Palestine.

Reputation 52

Reputation Advertising Advertising Crisis 52

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

5W PR

NOVEMBER 2, 2022

Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. Being proactive on social media platforms can help a brand. Be socially conscious. If a brand is doing charity.

Consumer 78

Consumer Print Social Media Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. Shortly after the backlash to Johnston’s tweet, Campbell’s posted a tweet of its own distancing the company from Johnston’s comment.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

PR in High Definition

FEBRUARY 27, 2023

Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently. Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently.

Industry 62

Industry Communications Technology Reputation 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

Maxim Behar

MARCH 13, 2024

That goes for any regular communication, not just for crisis management. This is why we now bear a much greater responsibility; we are much more critical decision-makers than before the social media revolution. When you have time to consult with your client, cases are rare today because news and comment feeds keep rolling.

Corporate 59

Corporate Social Media Writing Training 59