Burrelles Fresh Ideas

MAY 21, 2024

The awareness this month highlights is crucial for helping individuals understand how mental illness affects their lives, informing them about available resources, and highlighting advocacy methods for everyone, regardless of their mental health status. The very structure of many workplaces can exacerbate mental health issues.

Employee 97

Employee Pinterest Resources System 97

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Brand 246

Brand Branding eBook Leadership 246

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 137

Survey Communications Measurement Internal 137

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Solo PR Pro

SEPTEMBER 5, 2023

Get creative with thought leadership. Take your thought leadership to another level by creating your own podcast, column or show. Create resources. Use your expertise to tailor each of these tips with a storytelling approach. Measure your results. Now that the wheels are turning, it’s time to put it into action.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Do you have a strong story and storytellers? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Portfolios, resource guides, thought leadership, clip reports – the opportunities are endless. Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Authentic Storytelling Project. And, one of the best things about The Muse? The Cision Blog. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. I only changed a few words here and there. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 74

Survey Industry Communications Corporate 74

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 135

Measurement Analytics Data Conference 135

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Wikipedia continues to grow as a global knowledge resource. It’s not all bad. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. 13) Storytelling the hottest trend in PR in 2018. Read more: A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 10 Leadership Tips for 1:1 Meetings with Employees.

Employee 89

Employee Internal International Training 89

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. 23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read. Why It Takes A Crisis To Get Women In Leadership. The Power of Social Storytelling. Follow Team Geben on Twitter for more articles and resources throughout the week.

Tools 50

Tools Wikipedia Case Study Marketing 50

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Data analyst. Email specialist. Performance.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 7: Lou Hoffman. 7: Lou Hoffman. 32: Rachael Wolensky of ALM.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And, how do you measure campaign success afterwards, and are those different metrics?

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. .”

Writing 198

Writing Communications Marketing B2B 198

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52