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ICON 2022 Recap: Katty Kay on the Key to Confidence

PRSay

It was about a show we planned to do, and I didn’t hear back. Maybe the whole BBC in London is just mad at me,” Kay said. Maybe they’re actually all sitting there mad at me. It turned out that Jamie was in India for work and out of contact for several days. It had nothing to do with me.

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Take Your Marketing to the Next Level — Without Facebook

Cision

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

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Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

It’s a missed opportunity. In short, it means being willing to reveal a little something about yourself. It’s worth noting that opening up should come in moderation lest you end up in the TMI category. Consider President Obama who every year appears on ESPN to share his college basketball picks for March Madness.

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Making the Shift: A Campaign Veteran Finds a New Home in B2B Tech

Shift Communications

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. Coming from the nomadic, eat-what-you-kill world of campaigns, this was refreshing. Observation 4: House of Cards:Politics::Mad Men:PR.

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Does Digital Savvy Pay Off in a Silicon Valley Political Election?

Ishmael's Corner

Ever since Barak Obama parlayed digital pyrotechnics into a stay in the White House, politicians have embraced the online world with the fervor of a Tuscaloosa preacher. Still, Honda scores points with a pop culture visual that borrows from Mad Men. Like Instagram, neither candidate is exactly killing it.

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

At first, it was great. It was an exciting national account, and my main point of contact (POC), the account director, understood the value of strategic PR, appreciated my ideas, and gave me credit for results. They loved it. It was painful. Even though I really didn’t want to after being burned pretty bad.).

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