Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

PR for Anyone

FEBRUARY 21, 2024

She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show. The book has resonated with educators, families, and individuals struggling with mental health challenges and is a valuable resource to many. and many more.

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Elon Musk is putting resources into underground tunnels which he predicts can solve LA’s traffic woes – is he onto something? Take some chances.

Media 199

Media Interviews YouTube Hotels 199

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. There’s tons of resources in there to help you do these pitches. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. Make it easy for a reporter to get a hold of you.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

AUGUST 8, 2022

It’s easy to find examples of manufacturing technology deployments at huge companies with tremendous resources to throw at the problem. I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?”

Technology 94

Technology Meeting Media Analytics 94

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. Certainly, with bigger agencies you have more resources at your disposal, but the small agencies I’ve been at also find a way to get it done. Working for an amateur or professional sports team has always been a dream of mine.

Sports 113

Sports Travel Television Agency 113

PR Insiders

NOVEMBER 10, 2020

With reduced staff and limited resources, they are often crunched for time and an email allows them to review a pitch at their leisure, without you interrupting their day. Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

PRSay

MAY 23, 2022

Once the trial was airing live on television and the public could see what was really happening in the courtroom, people were organically truth-squadding against disinformation. In the wake of George Floyd’s murder, our firm was moved to consider ways we could leverage our resources in pursuit of systematic change.

Ethics 143

Ethics Public Affairs Television Social Media 143

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Great high-resolution pictures of product and key people.

Media 120

Media Television Video Print 120

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I really did not know how locals would take to me: 6ft 3in, 20 stone, complaining about bullying on national television. I played open age rugby from age 15. I read the BBC’s online piece.

Storytelling 147

Storytelling Local Case Study Television 147

Maxim Behar

JANUARY 11, 2024

There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" Maxim: In all these 30 years I have done thousands of interviews for colleagues who want to work in our company, and I always have only one requirement. At some point, in time we adapt and ask how did we live without it.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. We are always looking for good people to interview about.

Technology 61

Technology Marketing Retail Interviews 61

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. I think tapping into those that are knowledgeable about the area, those that can help educate on best resources to utilize to get your message out. Your window becomes 10 weeks. Once we identify a city and go on sale, we have 10 weeks to make an impact.

Sports 68

Sports Education Construction Television 68

Critical Mention

APRIL 26, 2017

Every ounce of time, energy and human resources was needed, but the end result was creating memories for a lifetime for tens of thousands of fans. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. In other words, take the knowledge from your course work and apply to real-world situations.

Sports 60

Sports Internal International Enterprise 60

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 25, 2010

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S. In 2003, when we made the big move from California to D.C.,

Hotels 89

Hotels Television Twitter Facebook 89

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference. And how are you finding ways to be a resource during these times? As always, we welcome your feedback.

Media Relations 76

Media Relations B2B Media Conference 76

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources. It’s always going to happen so you can prepare well in advance.

Pitching 130

Pitching Strategy Publicity Media 130

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Read All About It!

Social Media 78

Social Media Web Media Measurement 78

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations. Many times, that leads to me being able to help meet their needs with story ideas – whether it’s from a client or a resource I have in the community.

Local 94

Local Course Community Interviews 94

PRSay

OCTOBER 8, 2021

However, Facebook faced the same obstacles as other Silicon Valley startups in the early days — no resources and competing companies, she said. After smartphones became very prevalent, I started getting excited that every single one of us could be our own media company and our own television studio,” she said.

Creativity 177

Creativity Facebook Technology Employee 177

Maxim Behar

AUGUST 2, 2023

Apart from the fact that he invented social media long before Facebook and long before it was invented, we remember how the first elections were won by call centers that he owned in Italy, around his television empire. You can watch the whole interview here. Not many people know how to do things, start it, and finish it.

Film 52

Film Government Television Course 52

Maxim Behar

NOVEMBER 15, 2023

They use the resources of the International Monetary Fund. A few years ago, I was at the Davos Forum, and I was interviewed by an American television station, CNBC, and they asked me a question: 'What do you expect from the Davos Forum?' You can watch the whole interview here. They were a very closed country.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. Television and radio’s quick ads made it fall from favor for a few decades. One of the primary resources used by both big and small businesses is the media. Giving an interview about how you won the town’s barbecue competition.

Publicity 63

Publicity Small Business Advertising Advertising 63

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Marriott espouses a “publish or perish” philosophy to marketing and has resourced a production team to produce short movies. .” That’s according to the new documentary by the Content Marketing Institute : The Story of Content.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

JUNE 1, 2022

Selena Gomez has been an advocate for the de-stigmatization of mental health issues over the years through social media, magazine interviews, and television appearances. We found some important lessons that can be learned from one celebrity leading the way. .

Brand 78

Brand Branding Instagram Education 78

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Each episode ends with THE LIGHTNING ROUND where John extracts priceless resources and action steps for you, FIRE NATION! 13) Mike Stelzner. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

MARCH 14, 2024

Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Maxim: Yes, a business television. As an introduction, we'll use a short interview with a remarkable Bulgarian. You can watch the full interview here.

Film 59

Film Industry Television Technology 59

PR in High Definition

NOVEMBER 28, 2016

Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. While it’s still premature to count on the accuracy of search trends and Twitter activity, they will be increasingly important resources for monitoring opinion in real-time.

Social Media 48

Social Media Media Twitter Survey 48