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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. Over the course of the subsequent one-year period, the campaign placed 621 reporter-authored stories, an average of 1.7

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan.

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Newsjacking with David Meerman Scott

PR for Anyone

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. David's expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies.

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. ” Know Your Audience. Who are they?

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RICS Sustainability Report 2022: some green shoots?

Practical Law Construction

This is why the 2022 edition of the RICS Sustainability Report (Report) is so timely. Building on the 2021 edition, the Report offers the first year of trend line analysis by drawing on the expert opinions of around 4,000 professionals across four broad world regions: the Americas, Asia Pacific, Europe, and the Middle East and Africa.

Report 52
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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Joining us this week on the podcast is Alcynna Lloyd , an economy reporter at Insider. Alcynna writes stories on the economy pertaining to housing and real estate. Tell us first, before we get into your inbox, what does the economy reporter focus in on? Were you always interested in real estate?

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. We use public relations to build our global brand.