Critical Mention

FEBRUARY 10, 2018

You get to put the journalistic training that many a public relations person receives into practice. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. And, bonus—you get to work with journalists, which in itself can be fascinating. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. If you’re looking for another PR blog to subscribe to, we highly suggest jumping on the PRNews e-Letter train. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Using machine learning software such as timekit, scikit-learn, etc.

Analytics 132

Analytics Data-Driven PR Data Software 132

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. “It’s good to keep the frequency going,” Nevin says, “and then that trains people to come back and see what’s new.”

Video 84

Video Engineering Financial Infographics 84

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” On average, long-form content earns 77% more backlinks than short content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Think of these images as more similar to in-depth types of writing. Create Unity Across Images.

Infographics 60

Infographics Tools Guidelines Writing 60

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. Be snackable. Consumers love short and punchy. Batch Content.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

FEBRUARY 10, 2018

It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time.

Creativity 67

Creativity Analytics Study Exercises 67

Sword and the Script

NOVEMBER 29, 2016

By contrast, the classically-trained PR professional knows that markets are conversations. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

OCTOBER 31, 2016

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. At World of Watson, IBM showcased Watson’s ability to recognize, based on over a billion image training library, the contents of images – with no other context. These capabilities are now within our reach.

Analytics 60

Analytics Data Analysis Technology 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. After writing your press release, you need to get it out to journalists who would be interested. That’s where HARO comes in.

Publicity 63

Publicity Small Business Advertising Advertising 63

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) And it goes much further than the traditional PR skills of writing and research: Photography. how to communicate visually. Coding basics.

Communications 100

Communications Training Web Analytics 100

Buzzstream

AUGUST 13, 2018

I’ve seen teams go through all sorts of mental leaps to justify their outreach, but I can assure you that no matter how many mental hoops you jump through, it is impossible to successfully pitch a piece on dog training to journalists who cover travel trends. Linking Behavior.

Google 117

Google Measurement Advertising Advertising 117

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Write web content. Infographics. Or you can arrange a customized in-house training session on Digital PR for your team. Believe me, there is a lot to learn. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Write web content. Infographics. Or you can arrange a customized in-house training session on Digital PR for your team. Believe me, there is a lot to learn. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Write web content. Infographics. Or you can arrange a customized in-house training session on Digital PR for your team. Believe me, there is a lot to learn. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Contently - Strategy

MARCH 15, 2019

You can repurpose existing HR content —brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. As of this writing, Dell has implemented over 549 ideas provided by its fans! Visually appealing.

Brand 40

Brand Branding Video Community 40