ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Presspage

JANUARY 23, 2024

Storytelling helps to differentiate the company from the competition in a crowded market. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Infographics. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content.

Case Study 210

Case Study How To Infographics SEO 210

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Nick Bell is the VP of Marketing Communications at Cision.

Infographics 72

Infographics Brand Branding Video 72

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. It is also a good resource to keep you on track when you are tasked with content marketing. The Epic Content Cycle Infographic from SmartBlogger.com. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform.

Leadership 60

Leadership B2B Infographics Data 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. Promote Your Thought leadership With a Press Release . So why not apply the same rules to your press releases, to get more attention?

Infographics 283

Infographics Consumer Video Examples 283

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

NOVEMBER 8, 2019

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Chris Lynch oversees Cision’s global marketing teams.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 118

Study Survey Infographics B2B 118

Sword and the Script

APRIL 12, 2016

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. The Hope of Viral Marketing.

Viral 60

Viral Marketing Infographics B2B 60

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. How do you characterize Modern Marketing Xchange?

Infographics 120

Infographics Technology Pitching Education 120

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Q: What were your biggest challenges in executing inbound (vs outbound) marketing?

Marketing 42

Marketing Leadership Engineering Education 42

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Want to stand out with your content marketing?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. They’re beloved among PRs because they’re quick and affordable.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

JUNE 7, 2016

Curiosity is an attribute that serves marketers well. Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches. For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. Marketing skills the CMO needs on the team. vehicles.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Piktochart : PIktochart is an online infographics tool. Free Digital Marketing Tools for Content Marketing Support. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

FEBRUARY 25, 2017

In marketing, it’s become the CMO playbook. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) The Market for Marketing Talent Tightens. Although just 12% of marketers are planning to hire this year, most are at least not planning to make additional cuts. See these related posts: .

Marketing 72

Marketing Employee Survey Social Media 72

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

The Hoyt Organization

FEBRUARY 12, 2024

When creating your strategy, ensure your objectives for using LinkedIn showcase what truly matters to your organization – be it brand awareness, lead generation, or thought leadership. Imagine posts springing to life with images, videos, slide presentations, and infographics.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 125

B2B Mobile Content Marketing SEO 125

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72