Inbound PR

OCTOBER 14, 2020

A few weeks ago, I had the pleasure of joining John from Big Ideas Machine for their podcast called Heroes of B2B PR. It's been a while since I've done a podcast or a presentation on Inbound PR mainly because my career has somewhat moved into a different direction. The What, How and Why of Inbound PR [Podcast].

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Inbound PR

JULY 15, 2019

Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness! What is Inbound PR?

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Prowly

JULY 19, 2018

What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The post What Is Inbound PR and Why Is It Worth Your Communication Efforts?

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Inbound PR

NOVEMBER 27, 2019

Every forward-thinking PR or marketing professional will tell you that top-down, “push” messages no longer work. We live in a world that’s gone inbound. This is exactly what Inbound PR is all about – it’s a whole new philosophy on how to do PR in the modern, digital world.

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Inbound PR

FEBRUARY 6, 2020

If you work in marketing and PR, you know there’s been a sea change. As a PR professional, journalists and media folks are your consumers and today’s consumers increasingly reject top-down, interruptive messages trying to sell a story. They want tactics that are inbound. What’s Not Working in PR?

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Inbound PR

JUNE 26, 2018

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. I feel grateful that this review was left for my Inbound PR book that dropped in April.

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Inbound PR

APRIL 24, 2018

Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. That was in July 2015. And I got a YES.

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Inbound PR

JANUARY 8, 2019

With the new year, the Inbound PR methodology deserved an update. Last autumn, we introduced the HubSpot flywheel and to align with the flywheel we updated the inbound methodology from attract -> convert -> close -> delight in a linear fashion to attract -> engage -> delight in a circle.

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Inbound PR

JUNE 4, 2019

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients.

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Inbound PR

AUGUST 21, 2018

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills. And I think we all agree that measurement is not PR's forte.

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Inbound PR

JUNE 18, 2020

Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years.

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Inbound PR

FEBRUARY 12, 2019

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. I'm very grateful to all agencies and PR pros exploring the Inbound PR model , testing it and adopting it in their practices. Top 15 Collection of Inbound PR Posts.

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Inbound PR

JUNE 5, 2018

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound. There are two ingredients that you need if you want to make Inbound PR work: a different mindset (a methodology) and a tool stack (technology).

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Inbound PR

MAY 7, 2019

This is important for PR pros as well because it means that stories and pitches will be heavily vetted. The research identified 5 key trends for journalism in 2019 that a PR pro must be aware of and many of them align with and speak of the need for the Inbound PR approach. 5 Key Trends for Journalism in 2019.

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Inbound PR

SEPTEMBER 19, 2019

Earlier this year, I had the pleasure of doing a presentation at a great inbound marketing event in London organised by Whitehat SEO. As always, the topic of my talk was Inbound PR. In the video, you'll learn about: why Inbound PR. how Inbound PR came about.

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Inbound PR

NOVEMBER 20, 2018

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success.

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Inbound PR

APRIL 16, 2019

New is always scary, so when we sat down as a team around a year ago and decided we were moving away from ‘traditional PR’ to Inbound PR , it’s fair to say I was a little apprehensive. Inbound PR resonates!

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Inbound PR

JULY 24, 2018

Clap if you agree: PR's biggest challenge throughout its entire existence has been measurement. But I'm sure that pretty much everyone who works in the PR industry would agree. Inbound PR popped up as part of the discussion too around minute 17:30. I wish I could hear you.

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Inbound PR

OCTOBER 9, 2019

I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Republished with permission from Leighton Interactive. Never heard of it? I'm about to blow your mind with simplicity. Here I go: TELL YOUR STORY FIRST. Get the word out, and fast.

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Inbound PR

SEPTEMBER 25, 2018

I think this is particularly relevant in PR and on the PR Resolution podcast with Stella Bayles, we discuss exactly that. Stella and I had a long conversation around inbound and PR, goals and measurement, content creation and planning. Could you give us a summary of what inbound really means?

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Inbound PR

JUNE 25, 2019

You would also think, then, that public relations would be the natural “owner” of social media campaigning but, as with many other digital shifts, the PR industry as a whole was painfully slow to adapt to the potential of social media. To fill the vacuum, dedicated social media agencies spawned their very own niche in the market.

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Inbound PR

MAY 8, 2018

A few weeks ago, I had the pleasure of chatting with Shaun Tabatt for his podcast about my new book Inbound PR. We had a long conversation about the PR industry, what got me to write a book and who would benefit from it but we also spoke a lot about how I began my career in PR, why I chose it and then why I chose to leave it.

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ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

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Agility PR Solutions

JUNE 11, 2023

If so, inbound marketing is the way to go. Inbound marketing is not just about SEO, email marketing, […] The post 4 reasons why buyer personas are important for inbound marketing—and 4 ways to create them appeared first on Agility PR Solutions. Do you want to skyrocket your business?

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Marketing SEO Brand Branding 85

Prowly

MAY 26, 2020

The inbound vs outbound dichotomy is overrated. As it turns out, to build an inbound organic traffic engine that actually works, you need to build links. The post 8 Cold Outreach Tips for Digital PR appeared first on Prowly Magazine. The post 8 Cold Outreach Tips for Digital PR appeared first on Prowly Magazine.

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ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. Can PR teams “earn” backlinks?

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Inbound PR

AUGUST 27, 2019

Even though I studied International Business, my passion for comms made me follow big names such as Brian Solis and David Meerman Scott who were pioneers in how to do PR the modern way. And so I decided to pursue a career in PR. I tried to learn everything I could.

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Inbound PR

APRIL 2, 2020

Do you feel like everything around you is about COVID-19? I turn on the news, it's non-stop COVID-19. I check my Facebook feed, it's all COVID-19. My LinkedIn, same story. My Twitter, likewise. Google, also. COVID-19, COVID-19, COVID-19.

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Business Wire

MAY 11, 2017

The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years. When it comes to internal PR staffing, 79% said that their numbers would stay the same in the next year with 13% saying they would moderately increase.

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5W PR

MARCH 4, 2022

Inbound marketing aims to create content that is relevant to target audiences. The non-intrusive elements that make up inbound marketing are crucial. Inbound marketing automates the process of marketing and as a result, conversions happen quicker. Given below are essential components of any effective inbound marketing strategy.

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Inbound PR

MAY 14, 2019

For consumers, the colossal amount of content, PR and marketing messages out there can be quite a turn off. Then for the rest of the day, I was followed around by an online advert trying to convince me to book a cruise. Sound familiar? We’re busy people and we don’t have time to sift through it all.

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ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through.

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ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. HubSpot INBOUND (September, Boston/Hybrid). B2B Sales & Marketing Exchange (August, Boston).

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Agility PR Solutions

AUGUST 9, 2022

You generate leads via inbound and outbound marketing campaigns. The post 5 ways you can use AI to improve lead generation appeared first on Agility PR Solutions. In a perfect world, the lead generation process would’ve been seamless. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).

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ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It’s essential for savvy PR professionals to stay up to date on the latest developments in the space. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

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Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

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Agility PR Solutions

JUNE 9, 2022

When it comes to inbound marketing strategies, guest posting isn’t exactly the new kid on the block. The post How to run a successful cold outreach campaign that generates guest post opportunities on scale appeared first on Agility PR Solutions.

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