5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

Flack's Revenge

APRIL 16, 2020

This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing. The post Tales from the Tech PR Bunker appeared first on Flack's Revenge. And sure, why not rock that virtual background , make it look like you’re Zooming in from an exotic location?

Infographics 315

Infographics Enterprise Pitching Meeting 315

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1 Tech Startup Industry The tech industry is flourishing. Use headlines that grab attention.

Social Media 78

Social Media Strategy Media Reputation 78

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? For example, West acquired PR tech assets from NASDAQ including Globe Newswire and the remnants of MarketWire. Is all this PE activity in PR tech good for the PR community?

Software 162

Software Marketing Leadership B2B 162

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represent a tech company that helps sales teams book meetings with prospects instantly. In the tech sector we hear a lot of puffy descriptors, trade jargon, and convoluted language. Analyze trends and note how the business conforms to them. Get personal. So we delved into the personal story of the founders.

How To 310

How To Transportation Software Employee 310

Agility PR Solutions

JANUARY 18, 2024

You need the perfect music (PR) to attract the crowd and the coolest tech gadgets (tech) to keep them entertained.

Product Launch 105

Product Launch Strategy Marketing How To 105

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.

B2B 156

B2B How To Conference B2C 156

Flack's Revenge

NOVEMBER 26, 2019

First, almost every company is a tech company today, right? Job requirements for those pitching consumer tech products may be more like general CPG. Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges. So just adding “technology” to PR does not shed much light.

How To 207

How To Enterprise Government Technology 207

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. Now that all tech and other events have been nixed , what do speakers bureau managers do? New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. If they really knew how to enforce the rules, they’d be doing it.) As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law.

B2B 208

B2B Trends Retail Privacy 208

Sword and the Script

OCTOBER 3, 2023

I have a hard time reconciling how private equity funds can pour hundreds of millions of dollars into PR software companies that publicly displays, well, disinterest, in the profession they supposedly serving. Onward with this month’s PR tech sum. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142

Analysis Tools Software SMB 142

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives.

Marketing 78

Marketing Infographics Content Marketing Data 78

Business Wire

JULY 13, 2023

New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Marketing and PR have changed in amazing ways in the past few years.

Blogging 261

Blogging How To Instagram Video 261

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

NOVEMBER 7, 2023

Onward with this month’s PR Tech Sum. This sharp contrast to the way many traditional media databases work: where some underpaid non-native-English speaking person living off-shore has designated a reporter to a beat, like “tech” which is too broad to be meaningful and leads to a deluge of PR spam for reporters.

Employee 133

Employee Software Survey Tools 133

Agility PR Solutions

APRIL 4, 2022

Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful tools you should try.

Tools 164

Tools Strategy Marketing Company 164

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Top challenges facing PR.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. PR tech mentions.

Pitching 148

Pitching YouTube Community Company 148

Inbound PR

MARCH 22, 2021

Lately, quite a few people from my network reached out to seek my advice on getting a job in tech, given my close to 5 years at HubSpot and now almost 2 at Cisco and the fact that I started my career in a very different area - PR. You don't have to be an engineer to work in tech. It's not just about the engineers who make the product.

Engineering 62

Engineering How To Company Industry 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. It generates confidence, builds momentum, and drives enthusiasm on all sides.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. It generates confidence, builds momentum, and drives enthusiasm on all sides.

How To 203

How To Case Study Meeting Pitching 203

OnePitch

APRIL 5, 2023

Learn how this pitch landed a quote in MIT Tech Review for a client on the next generation of ChatGPT. Additionally, it also secured two additional interviews with CNBC and The Information.

Pitching 68

Pitching How To Interviews 68

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. There are huge tech launches, social movements, and hard news stories breaking every day. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In ad tech, for example – what the buy side wants isn’t necessarily sell-siders’ top preference, and vice versa. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications. Think beyond the POVs of competitors. You’re showing they have something new to add.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Read their work .

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Read their work .

Pitching 156

Pitching How To Media Privacy 156

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In the tech industry, communications and PR have greater importance than other industries because your tech products or services may contain complex concepts that are not so easily understood by the general public. Leverage SEO in Press Releases.

Company 98

Company Communications Case Study Engineering 98

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

MARCH 23, 2015

Musings diversity gender equality gender inequality Grace Hopper leadership PR public relations tech technology unconscious bias women in tech' .” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

Fashion 150

Fashion How To Leadership Technology 150

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Some shows have one or two tech junkies chatting on a topic of interest each week, while others may feature a panel discussion. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Business Wire

NOVEMBER 10, 2021

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

Enterprise 297

Enterprise Internal International Blogging 297

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Flack's Revenge

DECEMBER 7, 2020

Or proprietary tech. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results?

How To 194

How To Wikipedia Engineering Web 194

5W PR

DECEMBER 4, 2018

If you’re not a “tech” company in today’s day and age, you’re likely to be disrupted by one. Prior to joining 5W, she built her career at high-growth tech companies, running growth, performance, marketing, investor relations, and communications, an experience she sums up in one sentence: “I translate nerd into human.”.

How To 74

How To Technology Pitching Agency 74

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. The post How To Make A PR Impact With International Media appeared first on Crenshaw Communications. These are some of the ways for U.S.-based

Internal 323

Internal International How To Media 323