Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. But how to get in on it? Offer educational resources and how-to tutorials. And why should you?

How To 120

How To Marketing Viral Survey 120

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Axia PR

APRIL 12, 2021

These days, memes have become a popular marketing tool for entrepreneurs. If you want to increase your marketing base, you may use memes on various social media platforms. You can explore the collection on Meme Scout to market correctly. No individual can say they have not seen a meme on a digital platform.

Marketing 62

Marketing Viral How To Web 62

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. By now you must know how to use emotions. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

JUNE 27, 2018

In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. We dove into the challenges and questions surrounding niche marketing, and learned about how content can define an audience, build consistent engagement, and drive monetization. The post WhipSmart 2.0

Viral 60

Viral Report Marketing Media 60

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. So this means if you act quickly enough, you’ll be at the forefront of the viral conversation, and that means exposing your brand to potentially millions of people.

Strategy 62

Strategy Marketing Viral B2C 62

Cision

JUNE 10, 2016

Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. This is exemplified in the rise of bloggers, influencers, and viral videos. This “paying your dues” attitude has a direct effect on the way the generations studied act and communicate.

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How To Marketing YouTube Study 120

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. You can find him on Twitter: @AviNair52.

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Crisis Brand Branding How To 271

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). Find out how they drive traffic and get online attention. See how they market online. Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Flack's Revenge

JULY 12, 2017

Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. Fighting Emotions with Emotions.

Social Media 120

Social Media How To Media Viral 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. As part of our strategy, we went after market leaders like Dropbox and Hightail. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Doctor Spin

NOVEMBER 17, 2023

In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. Inversion —Inversion involves looking at problems backwards or from the end goal.

How To 52

How To eBook Wikipedia Viral 52

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Company 96

Company Marketing B2B Software 96

Prowly

AUGUST 24, 2017

As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns. The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine.

Creativity 99

Creativity Viral Marketing How To 99

Flack's Revenge

MARCH 23, 2017

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. The application of this field to marketing was very nicely illustrated in this Moz blog post. It’s heady stuff for marketers and worth the slog. Marketers want it all). Stay tuned!

Real Estate 159

Real Estate Marketing Automotive Viral 159

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memes are a perfect way to cash in on existing viral trends.

How To 76

How To Marketing Viral Community 76

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

But “Dunkin” has been used in DD marketing for years, and it’s already a nickname among regular customers. And as smart marketers know, an affectionate nickname is branding gold. A brand nickname is like a viral video. Coca-Cola has not been shy about using “Coke” in its marketing.

How To 101

How To Viral Advertising Advertising 101

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Just get started: 4 tips for solo PR pros ready for the next step.

How To 97

How To Social Media Community eBook 97

ImPRessions - Crenshaw Communications

JUNE 20, 2023

It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023.

Creativity 156

Creativity Meeting Advertising Advertising 156

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers.

Advertising 76

Advertising Advertising Marketing Viral 76

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. This could be a quick-fire press release or an annual market report to use as a lead magnet.

How To 62

How To Analysis Comparison B2C 62

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. In many cases, how you define yourself in your profile can persuade a first-time visitor to become a follower. On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Click To Tweet. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

MAY 30, 2023

You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. million views. #uktiktok ♬ original sound – Cariadryan @theoliviasaurusrex Olivia Ancell showcased that the power of jumping on viral trends is just as good as starting them. A trend that has had over 304.2M

Viral 62

Viral Trends Video Community 62

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. How to avoid plagiarizing content. How to prevent your content from being stolen.

Social Media 126

Social Media Ethics Trends Viral 126

Cision

NOVEMBER 24, 2015

Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV. Stephen Knight, VapeJoose ’ s CEO says, ” Social media has been our greatest form of marketing. Viral content occurs when the right content is shared at the right time by the right people. Organic content is PR.

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Pitching How To Instagram YouTube 120

Melissa Agnes

NOVEMBER 10, 2014

Additionally, if you were to fall victim to a hack, how long would it take your team to notice and are they confident and secure on the actions that need to take place – extremely quickly – to further protect the organization’s data, and to communicate with the right stakeholders to protect the organization’s reputation?

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Crisis How To Exercises System 203

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Also, get your free Blueprint to learn how to do this >> HERE and check out our next Get PR Famous live/virtual event at www.CaptivateandCashinLive.com. I’d love to connect.:

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Trends Television Exercises Pitching 246

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. It’s a must-read for marketers.

Survey 90

Survey How To Reddit Pitching 90

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. How thought leaders are made. How does that happen? It may be less about answering the obvious questions (“How to unify our country?) Now is a great time to be a thought leader.

Leadership 398

Leadership B2B Community Viral 398

Buchanan PR

JUNE 30, 2023

McDonald’s marketing campaign was clearly targeted at a younger generation. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 71

Viral Trends Social Media Creativity 71

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105