Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. SXSW is one of the most effective channels for promoting your business to professionals.”. So as we plan for 2020, we take stock of the events we’d like to attend. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business.

Social Media 100

Social Media Media Facebook B2B 100

Sword and the Script

DECEMBER 3, 2019

Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. And here we go…. See item #1 here for more. million; and.

Data 87

Data Enterprise Survey Instagram 87

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. In doing so, it means you can improve on your next ad campaign, sharpen goals and ultimately maximise results.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JULY 21, 2015

Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool. This is especially true for B2B or service-based businesses. Do you think it will continue?

Instagram 120

Instagram Brand Branding Social Media 120

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. >>> Did you know?

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

JULY 7, 2020

It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” >>> Looking for a B2B tech PR with expertise and execution? >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 63

B2B Study Marketing Survey 63

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Here’s what we recommend to maximize the impact of your posts. ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Here’s three of the key updates for this year and some tips on how you can adapt them to work for your business.

LinkedIn 62

LinkedIn Video Social Media Film 62

Cision

AUGUST 5, 2015

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram.

Instagram 120

Instagram Video B2C Mobile 120

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How to Develop a Successful Digital Coupon Campaign. Why can’t Facebook find the right image when I share a link?

Analytics 75

Analytics SEO Google Facebook 75

Sword and the Script

AUGUST 28, 2018

As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Make sure the C-Suite sees and understands the contribution your team makes every day. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

MARCH 25, 2013

The Chobani Facebook page. Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community.

Customer Service 101

Customer Service Travel Web Facebook 101

Sword and the Script

JANUARY 1, 2019

This post covers some things you or PR team should consider doing to extend your investment in PR. 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. This post covers some things you or PR team should consider doing to extend your investment in PR.

Content Marketing 60

Content Marketing Survey B2B Google 60

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? What's your biggest question about how to infuse your digital marketing and PR with storytelling? How to measure success in digital marketing campaigns. How to stay ahead of the curve.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

DECEMBER 12, 2017

To stand out, you’ll need to explain – succinctly – how your product or service saves time and increases convenience. And your buying and service processes need to reflect that by being designed to minimize friction. And your buying and service processes need to reflect that by being designed to minimize friction.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. Let’s get to it.

Customer Service 72

Customer Service Resources B2B Facebook 72

Buzzstream

JANUARY 9, 2019

In this article I’ll show you how you can increase the return on investment on guest posting with the reciprocity principle without having to beg for backlinks. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%. Please be warned! So let’s dive in!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.

Social Media 40

Social Media Media Measurement B2B 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? We’re talking about you, PewDiePie!)

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas. If you're new to content marketing, read " How To Get Started with Content Marketing " now. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Tell your teams who your target audience is, what they are creating, and your measure of success. How to Create and Manage an Influencer Marketing Program.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. optimizing B2B v. B2C communications. And time is the most precious thing we have.

Video 79

Video SEO Skype B2C 79