PR 20/20

OCTOBER 11, 2018

Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

PR in High Definition

FEBRUARY 22, 2017

Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. As the CityAM piece mentions, Google increasingly looks at relevant backlinks, as well as social ‘signals’ to provide results which are specifically relevant in time.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Critical Mention adds Google Analytics integration.

Media 105

Media SEO Analytics Analysis 105

Newsfile

FEBRUARY 27, 2024

Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! From global giants to specialized platforms, understanding the landscape can help you make informed decisions about where to send your press releases. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

PR in High Definition

JANUARY 23, 2019

In fact, Google’s enthusiasm for its Assistant was unmissable for CES attendees with giant digital billboards up and down the Las Vegas strip (where CES is hosted) and adverts splashed all over the city’s monorail train carriages. Now, that’s an important move by Google, which I’ll come back to later. Ok Google, we’re ready for you!

Technology 48

Technology Google Television Banking 48

PR in High Definition

FEBRUARY 22, 2017

Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. As the CityAM piece mentions, Google increasingly looks at relevant backlinks, as well as social ‘signals’ to provide results which are specifically relevant in time.

SEO 66

SEO Engineering Google Content Marketing 66

PR Fuel

JANUARY 6, 2021

Read on for our top tips on how to write a press release headline that gets you the largest amount of readership. Additionally, search engines cut headings off after one hundred characters due to formatting. Additionally, search engines cut headings off after one hundred characters due to formatting. Short Headlines Work Better.

Writing 52

Writing How To Engineering Industry 52

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JULY 12, 2018

Language is an example of how we reduce the effort it takes to process information. Language reduces the idea to its essence – the word “tree” simplifies an individual tree into an easy-to-understand concept. And when we use the word, others understand what we are talking about. Let’s wind this back to branding.

Brand 74

Brand Branding Banking Financial 74

PR 20/20

JULY 24, 2019

At MAICON 2019, we welcomed 300+ marketing practitioners, leaders, thought leaders, speakers and vendors from 12 countries to Cleveland to discuss how marketers can better understand, pilot and scale AI technologies in their organizations. AI reviews data infinitely faster than any human can. Is it really AI? Can it hear?

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Human nature hasn’t changed, and the tried-but-true methods still work.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

SEPTEMBER 20, 2018

The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. Currently, the result is multiple short reply options, but that will eventually lead to predicting the rest of your sentences, similar to what auto-fill search queries do now. “If What It Isn't. What AI Will Do.

Marketing 50

Marketing Training Data Ethics 50

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Understanding the authentic KPIs over bloat metrics and hope.”

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. "There is one thing everyone should understand: I like my character." View this post on Instagram. "There

Company 78

Company Marketing Education Data 78

Beyond PR

JULY 19, 2016

Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Include the most important information in the first 65 characters (including spaces), which is the approximate length for Google displays/indexing. The reader still sees the main points of the story with fewer words and tighter language.

Writing 40

Writing Wireless How To Travel 40

PR Conversations

OCTOBER 27, 2023

Early in the development of cyber media, I gave one of my graduate classes an assignment to identify potential issues for an organization of their choice by searching listservs, discussion groups, and websites on the Internet. People can go anywhere they want at any time they want to search for information. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

MAY 24, 2023

We are currently witnessing the dawn of large language models (LLMs), such as ChatGPT. These are changing the way we work and the way we learn – particularly the way we search for information. The real conversation here though is, how useful is ChatGPT and other similar tools when it comes to research?

Google 62

Google Engineering Tools Privacy 62

Sword and the Script

APRIL 13, 2021

An expert at Meltwater says natural language processing (NLP) is getting better at. understanding context, which can help PR assess large volumes of content. How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? chimes in a third.

Analysis 78

Analysis Marketing Engineering Data 78

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Katie Paine's Measurement Blog

MAY 25, 2023

You just agreed to measure trust and engagement among humans. Read this guide first to understand the terminology. It will give you a good sense of how useful a tool is, and gets you some free data. The most important elements of a tool to identify influential authors are how often it is updated and how it is maintained.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? How can we encourage potential students to study PR and comms?

Google 119

Google Data Government Social Media 119

PR 20/20

OCTOBER 10, 2017

Humans are unable to conceive of the optimal set of instructions to guide the machine on how to personalize experiences at this scale. Artificial intelligence is the “science of making machines smart,” according to Demis Hassabis, head of Google DeepMind, the search giant’s AI wing. Source: HubSpot. Source: HubSpot.

Marketing 81

Marketing eBook System Tools 81

PR 20/20

JUNE 7, 2018

Natural language processing and generation are progressing. Neural networks push the envelope of how well machines learn without human intervention. Google built AI that taught itself how to be superhuman at a board game—without human teachers. How might AI redefine marketing jobs?

Marketing 41

Marketing System Technology Google 41

PR Fuel

JUNE 17, 2021

Internal linking is great for your search rankings, but don’t overdo it with your links. Finally, your press release should be written with SEO and Google’s consistent algorithm updates in mind. These two factors play a huge role in how marketing departments create and write content today.

Writing 61

Writing SEO Google Local 61

Stephen Waddington

NOVEMBER 10, 2017

Chatbots are hot but where and how are they being deployed? Chatbots are software applications that interact with people in natural language. Amazon’s Alexa and Google Home use voice as an interface between human and machine. Responds to a query by searching a data set for the most likely answer. More than 1.3

Tools 79

Tools Publicity Software Transportation 79

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. They observe, experiment, and learn—all independently of their human creators.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . You’ll be surprised how easily you can miss an error! Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

Shift Communications

AUGUST 24, 2016

In the days of Google Analytics, IBM Watson and Tableau, why are communicators still afraid of data? There are signs that in the near future PR and Marketing teams will need to embrace and understand even MORE data – data that lies outside of their silos in ERP, CRM and other systems. The question is why?

Data 60

Data Marketing System Google 60

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. How to use Domain Authority to score sites: Install the MozBar. Click the MozBar chrome extension while on the SERP.

Google 117

Google Measurement Advertising Advertising 117