Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Critical Mention.

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

MAY 12, 2017

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags.

Strategy 147

Strategy Trends Guidelines Social Media 147

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? Why is media monitoring so important? What are the benefits of media monitoring? 7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

5W PR

MARCH 22, 2021

The great thing about all of this data is that it’s already available on various social media platforms because most of them have their own social media analytics tools. There are several tools that are already available to companies looking to gather this information, with one of the biggest ones being Google Analytics.

Analytics 88

Analytics Social Media Tools Data 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Use Hashtags. Take Facebook, for instance.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. ResponseSource shuts down curation of #journorequest.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. Instagram and Facebook use hashtags as well. Another great tool within the CrowdTangle platform is “Intelligence.”

Trends 142

Trends Industry Wikipedia How To 142

Cision

DECEMBER 23, 2015

Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. Our team of research analysts built an in-depth query, which included more than 30 hashtags, handles and phrases. Bernie Sanders’ campaign uses hashtags wonderfully. Methodology. Stick to your message.

Reddit 120

Reddit Brand Branding How To 120

Critical Mention

OCTOBER 9, 2019

These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. Utilize Social Analytics Tools. High-performing hashtags like those will help increase your social media and brand visibility.

Social Media 75

Social Media Marketing Media Instagram 75

5W PR

FEBRUARY 27, 2020

Using sophisticated data-driven tools, PR pros can monitor where the traffic is coming from, when it landed, and what message triggered the buying decision. Tools like Google Analytics allow digital marketing campaign directors to trace the route from initial interaction to buying purchase. Social Media Engagement.

Digital PR 88

Digital PR Measurement How To Tools 88

Prohibition

FEBRUARY 9, 2022

Tracking and monitoring your brand is extremely necessary to track growth and optimise your operations according to the audience’s response. If you are not aware of it before, allow us to explain; what you need is social listening software to track and monitor your brand’s activity. Social Listening Vs. Social Monitoring.

Brand 62

Brand Branding Social Media Reddit 62

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. This can help them understand how well their message is resonating with the public.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools. Find original data.

Television 120

Television Interviews Engineering Tools 120

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Make sure you’re utilizing the appropriate hashtags and keywords when posting on social media. Is there a specific hashtag that works better than others?

Social Media 60

Social Media How To Media Resources 60

Beyond PR

MAY 22, 2018

As all PR pros know, monitoring media coverage is important. When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media.

Media 71

Media Pitching Social Media Report 71

Cision

MAY 26, 2015

If you give key communicators access to tracking links and hashtags, you can monitor the analytics while they spread your message across social channels. Don’t get stuck in measuring the tools. And before you know it, they’ll be asking, “What more can we do?”. Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Beyond PR

MAY 10, 2018

If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely seen multiple mentions of the many cases of sexual harassment that have spurred the hashtag movements #MeToo and #TimesUp. And yet, brands and journalists still aren’t quite sure how to make media monitoring a part of their DNA.

Media 45

Media Trends Journalism Technology 45

Landis PR

MARCH 14, 2022

To learn what people are saying and how they are responding to new developments, research trending topics and hashtags that fit within your industry’s scope. With tools like Sprout and Sprinklr, you can generate weeks of social media content and schedule posts in advance. Prepare for Launch on a New Social Media Platform.

Social Media 52

Social Media Consumer Brand Branding 52

Mindful Marketing

JANUARY 1, 2022

TikTok declined CBS News’ request for an interview, but it did claim to block content connected to the Blackout Challenge, including hashtags and phrases. So, maybe the social media giant deserves to defend itself against the new allegations. We will also assist the relevant authorities with their investigation as appropriate."

Privacy 72

Privacy Social Media Trends Video 72

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

JUNE 4, 2019

Cison’s ability to execute and integrate these tools is an important question for both customers and investors. And yet, I would think they have to because supporting two press release platforms just doesn’t scale. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions.

Software 100

Software Reddit Marketing Survey 100

Solo PR Pro

JUNE 12, 2018

Many public relations professionals use social advertising, email marketing, and media monitoring in our day to day work. We rely on data and analytics to strategically develop campaigns and make decisions about the work we do. Share in the comments below or on social media using the hashtag #solopr.

Privacy 40

Privacy Data Ethics Policies 40

Beyond PR

AUGUST 24, 2016

And when you compare social media activities to previous years’ surveys, a much larger proportion are using social to listen — monitoring discussions about content and reading followers’ posts. Actively listen and monitor in those locations. This group also skews older with 54 percent over the age of 45.

Social Media 40

Social Media Study Media Groups 40

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. No one wants to see 10 hashtags from Instagram in a Facebook post. Monitor your success and your failure. Use relevant hashtags wisely.

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. So sit back, relax and let’s find you some more time and tools to help your organization achieve its mission and make the world a better place (without you losing your mind or having a nervous breakdown as a result). Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76