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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Dilenschneider founded The Dilenschneider Group in 1991. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

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How to Self-Publish Your Content Cheap and Quick

Cision

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Which students at your local college or university are already making the world a better place, and how are they doing it? Keep it ethical.

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How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.