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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. If so, how?

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram. Clearly, technology offers a huge opportunity but it can be overwhelming.

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology. It made the brand more interesting, and best of all, media loved it.

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” How do you think AI differs from how we’ve worked with other new technologies in the past? With AI, there are groups across industry, academia and government focused on this.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.

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Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE

Cision

But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. Earned media has never been more important to global business, government, education and all other walks of industry.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

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