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International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. Yet it was flamed all over social media and will surely think twice before pulling another provocative PR stunt. But the fiasco is a good lesson for brand marketers. Twitter can be unforgiving.

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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. Is the Business Roundtable statement about PR? corporate boardrooms.

Corporate 203
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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

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How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The relationship between a public relations counselor and their client is an important one. The success or failure of the overall business arrangement depends on it.

Blogging 307
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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. No one expects a PR crisis or brand image issues. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.

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Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

In case you never noticed, moms generally handle PR duties for families. In honor of Mother’s Day, we celebrate how some of mom’s classic guidance makes for sound PR advice. “Mom-splaining” maxims make best PR practices. “Mom-splaining” maxims make best PR practices.

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PR Tips For Interviewing Sources to Find the Good Stuff

Ishmael's Corner

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. But PR curricula ignore the topic.more. I’ve said this before and continue to believe it. It starts in college.