International Women’s Day: When Good PR Backfires
ImPRessions - Crenshaw Communications
MARCH 9, 2021
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. Yet it was flamed all over social media and will surely think twice before pulling another provocative PR stunt. But the fiasco is a good lesson for brand marketers. Twitter can be unforgiving.
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