Cision

OCTOBER 16, 2017

I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. We got a lot of topics to discuss and we’re going to start with a perennial one, I think, in PR — buy-in from the C-suite. Steve Barrett: Yeah, great to have you here.

Media 202

Media Storytelling Technology Data 202

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Bianchi Biz Blog

MAY 13, 2021

Another client, Rolls-Royce Power Solutions, which typically holds its mtu Power Generation Symposium for customers, potential customers and media in-person in Mankato, Minnesota, held its symposium online for the very first time in 2020. Then you will want to do your very best to look at the camera as much as you possibly can.

Conference 60

Conference Automotive Video Energy 60

Sword and the Script

SEPTEMBER 26, 2017

It sounds like good advice (who doesn’t want more reach?) If you decide to use video in your marketing, do it because you’ve tested it at your organization, you are repurposing it across many channels, and most important of all, it produces results for you. Don’t start with a campaign. Two billion?

Social Media 115

Social Media Brand Branding Media 115

Sword and the Script

DECEMBER 15, 2020

Make sure the C-Suite sees and understands the contribution your team makes every day. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167

Mindful Marketing

MAY 3, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. Greg Foran, president and CEO of Walmart's U.S.

Retail 81

Retail Banking Employee Company 81

Sword and the Script

APRIL 22, 2017

At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. As it is every Saturday, I bring you three articles I’ve vetted and recommended for your perusal. You start your day wading through first-draft emails from colleagues who fail to come to the point.

Writing 62

Writing B2B Analytics Reputation 62

The Stalwart Blog

APRIL 26, 2020

Steve Smith: Good afternoon, and welcome to Open for Business. Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. Today this is going to be really good.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

MAY 5, 2015

CSR #customer. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. Unfortunately it is not.

Airlines 60

Airlines Travel Customer Service Crisis 60

Waxing UnLyrical

AUGUST 30, 2012

He said, “This has been my mantra for more than 40 years in PR… started in the Air Force and continues to this day.” Then, after figuring out whether we were going down or up, he’d escort us to that specific elevator, make sure we were safely planted inside, and then wish us, “Now you have a good day, Miss.”.

Publicity 75

Publicity Hotels Customer Service Meeting 75

David PR Group

FEBRUARY 18, 2016

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? And since then, you can’t swing a dead cat without hearing a marketer chime-in about improving the customer experience, or CX, as we cool people like to call it.

Employee 40

Employee Measurement Meeting Customer Service 40

ZudePR

MARCH 22, 2018

with a certainty that your work will be on sale soon? 1 The Seed is Planted You never know you’ve had a Sliding Doors moment until later. One of these had a profound effect on me, and saw a seed I’d planted back in 2015 start sprouting. So my Sliding Doors moment was signing up to AppSumo and reading Jesse Tevelow’s post.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

MAY 9, 2017

in the morning when the leadership started to arrive for work. And she almost had a heart attack when she walked through the door and saw that enormous snake laying on the ramp that leads to her office. Customs and Immigration Office. 2) Snakes on Capitol Hill. At one point a kid was sitting on the floor with the snake.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Communications Conversations

DECEMBER 9, 2015

You still want an open call for volunteers in regular communications–you will definitely get good people in through the front door using that approach. 31, I will retire from the Minnesota Interactive Marketing Association board of directors. Sadly, volunteer opportunities like MIMA are falling by the wayside.

Meeting 60

Meeting Strategy Marketing Community 60

Waxing UnLyrical

JUNE 24, 2011

There are two things that all design professionals hate : competing for your business, and doing spec work. My design software won’t even power on unless the clock is running and your deposit check is processing in my bank account. I was starting a non-profit organization and needed to develop a logo. “Oh, crap.&#.

Web 66

Web Banking Small Business Software 66

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. You have a belief in the essential goodness of human nature. Your blog is just not working and you’re wondering why. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

AUGUST 4, 2016

It is now on your newsfeed, timeline or pin board, just to name a few places. And guess what, it’s not just your writing. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media.

Social Media 40

Social Media Pinterest Media Marketing 40