OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. That’s just bad pitching, though.

Financial 58

Financial Pitching Web Journalism 58

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

Flatiron Communications

JANUARY 11, 2018

And while we saw many digitally native news orgs struggle to find their financial footing in 2017 including Mashable , NowThis (Group Nine), Buzzfeed and HuffPost , all draw millions of eyeballs, considerably more than many of their legacy media counterparts. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Solo PR Pro

JULY 5, 2022

Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. west coast time, meaning I’d have to be at the office by 6 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Pitching Comparison 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Does it matter?

Employee 120

Employee Print Meeting Financial 120

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). You should know the reporter and publication, and tailor the pitch. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

DECEMBER 19, 2017

See these related interviews: Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider. 4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. And we don’t want to leave out Pitch Practice: Over 4.5

Marketing 65

Marketing Local Pitching Blogging 65

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

MaccaPR

OCTOBER 28, 2014

Our agency recently spied an opportunity from a Wall Street Journal online editor seeking consulting stories from financial advisors. Our client Joel Greenwald, MD, a certified financial planner for physicians, jumped at the opportunity - and we shared a unique story with the reporter. Stand out from the other pitches.

Interviews 54

Interviews Financial Social Media Crisis 54

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. Are you open to cold calls/pitches?

Banking 40

Banking Ethics LinkedIn Financial 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s done an extensive survey and in-dedpth interviews. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

FEBRUARY 6, 2006

The article was—while condescending as hell—indicative of what can happen when random, quantity contact prevails over precise, topically oriented pitching. The only people who will actually get his story are people involved with journalism and PR. These somehow showed up as newsworthy material in any number of places.

Pitching 40

Pitching Journalism Advertising Advertising 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . They all share freely and all see the benefit.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. At Contently, we use our own platform to manage pitches, share assets, create content, and analyze results.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111